Exam 3: Scanning the Marketing Environment

A firm conducting an environmental scan of the marketplace might uncover key ________ such as the growing popularity of personalized marketing, to the increasing emphasis on reuse rather than disposal of products and resources, to the importance of visual search, artificial intelligence, and blockchain technologies.

Internet-based technology facilitates an intranet for business communication within an organization and ________ to communicate with suppliers, distributors, and other partners such as advertising agencies.

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States. This is an example of how ________ forces affect the marketing environment.

Generation X consumers are

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Increases in discretionary income can occur as a result of all of the following except which?

The purpose of the national Do Not Call Registry is to

How do the macroeconomic conditions as well as consumer income affect marketing?

How does technology affect customer value?

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of ________ forces in the marketing environment.

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately ________ small businesses in the United States.

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

The rights to a John Grisham novel were sold to a British publisher for sales in the United Kingdom and Ireland, a U.S. publisher for the United States and Canada, and an Australian publisher for Australia and New Zealand. This is an example of

The purpose of patent law is to

Since ________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

The manufacturers of Kleenex tissues, Band-Aid bandages, and Clorox bleach may be concerned that their brand names will become generic for the product category. The legislation most likely to address this issue is the

The purpose of environmental scanning is to