Exam 3: Scanning the Marketing Environment

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

If taxes rise at a faster rate than incomes, consumers will

One of the problems associated with self-regulation is

During a recessionary period, which of the following economic behaviors would be expected?

Over the past decade the number of people who attended music concerts, plays, and other live entertainment increased because they had the ________ to enjoy these activities.

Explain marketspace and electronic commerce and their relevance for marketing.

Generation X

The Better Business Bureau (BBB) tries to use ________ to get its members to comply with its standards of business conduct.

The change in the growth of the world's population is called the

Publishers were surprised by the dramatic success of the book Fifty Shades of Gray and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) ________ force impacting the marketing environment.

Leigh and Rob prepared a household budget in an attempt to manage their money better. They prepared the following list: Monthly income (after taxes) = $4,500; Monthly expenses (necessities), which include rent, $550; auto loan, $250; student loan, $200; savings, $500; food, $200 = $1,700; Amount left over = $2,800 (income less necessary expenses). The remaining $2,800 is their

Disposable income refers to

A statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Volkswagen opened a large plant in Chattanooga, TN, in 2011. Within a few years, VW spurred more than 12,400 direct and indirect jobs in the area. The carmaker generates income of over $600 million there annually and boosts state and local tax revenues by over $50 million a year. A huge expansion was announced in 2016 that would nearly double its operations in Tennessee. This example best illustrates __________ change that has impacted the people and businesses of Chattanooga.

Recently, ink has been developed that will conduct electricity. The application for this ink is to print circuitry that can be read electronically. This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry. This is an example of how ________ forces are applied to industry.

The money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation is referred to as

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

By 2030, the U.S. population is expected to exceed

Demographics refer to