Question 1

A sales-oriented firm targets its products at everybody,while a market-oriented organization aims at selling its products to a specific customer group.

Accepted Answer

A) True 
 B)False

Question 2

When a firm believes that employing aggressive sales techniques would help sell their product in the market and achieve high profits rather than designing their product based on the desires and needs of the consumers,then the firm is said to have adopted a ______ orientation.

Accepted Answer

A)  production 
B)  sales 
C)  market 
D)  societal 
A)  production 
B)  sales 
C)  market 
D)  societal

Question 3

The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.

Accepted Answer

A)  teamwork 
B)  customer value 
C)  customer satisfaction 
D)  empowerment 
A)  teamwork 
B)  customer value 
C)  customer satisfaction 
D)  empowerment

A sales-oriented firm targets its products at everybody,while a market-oriented organization aims at selling its products to a specific customer group.

When a firm believes that employing aggressive sales techniques would help sell their product in the market and achieve high profits rather than designing their product based on the desires and needs of the consumers,then the firm is said to have adopted a ______ orientation.

The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 1: An Overview of Marketing

A sales-oriented firm targets its products at everybody,while a market-oriented organization aims at selling its products to a specific customer group.

When a firm believes that employing aggressive sales techniques would help sell their product in the market and achieve high profits rather than designing their product based on the desires and needs of the consumers,then the firm is said to have adopted a ______ orientation.

The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters