Exam 1: An Overview of Marketing

Firm XYZ is known for adopting a strategy that focuses on designing new products based on their assessment of the capabilities of their engineers and on the easy availability of resources.The firm's approach,which emphasizes the ease of production and the talents of its resources rather than the needs and wants of the marketplace,can be attributed to its ______ orientation.

The management at ABC Computers believes that high sales will result in high profit.Together with the company sales force,management devises a sales strategy to promote their new line of convertible laptops based on the assumption that consumers will purchase a product if the company promotes it aggressively.This sales hypothesis can be attributed to the company's ______ orientation.

When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace,then the firm is said to have adopted the ______ orientation.

According to sales-oriented firms,marketing means ______.

A firm that acknowledges the importance of all four marketing mix decisions (product decisions,place or distribution decisions,promotion decisions,and pricing decisions)is a ______ firm.

Which of the following is a similarity between a production orientation and a sales orientation?

All of the following are advantages of defining a firm's mission in terms of benefits that customers seek except for which one?

Which activity/activities are involved in the process of marketing?

Which of the following statements is true of the marketing concept?

Identify the situation(s)in which a production-oriented firm can survive or prosper in the market place.

The research and development team of BB Beverages has discovered that,during the testing process,one of their highly profitable new beverages contains ingredients that may cause liver damage in humans if consumed regularly over time.Additionally,the team also acknowledged that the plant that manufactures this beverage draws healthy groundwater which could cause a water shortage in areas surrounding the plant.Based on these findings,management has halted its production of this beverage until a solution can be found that does not adversely affect its consumers and the environment.Given this decision,it is evident that BB Beverages embraces a ______ orientation.

The management of PQR Electronics believes that success can be achieved with a thorough understanding of its competitive arena and by developing products that satisfy the needs,wants,and expectations of customers.Therefore,PQR Electronics can be said to have a ______ orientation.

A firm could benefit from a production orientation when _____.

Thrift stores seek to achieve profitability through high sales volumes.

A firm that has adopted a societal marketing orientation focuses on ______.

In most cases,in order for a firm to succeed in a competitive market,it needs to have a clear understanding of the marketplace and produce products based on the wants and needs of the customers,rather than expecting the customers to want the products manufactured solely based on the assessment of the firm's internal capabilities.

A customer's assessment of whether a organization's goods or services have met his or her needs and expectations is defined as ______.

Marketing career opportunities almost exclusively exist in nonbusiness organizations.

When an organization believes that apart from achieving its targets and satisfying customers,it also needs to be responsible for preserving or enhancing individuals' and society's long-term best interests,then the organization is said to have a ______ marketing orientation.

A production-orientated company can survive in a competitive market if ______.