Question 1

Which of the following is the first stage in creating an effective social media plan?

Accepted Answer

A)  Identify the target audience. 
B)  Set social media objectives. 
C)  Listen to customers. 
D)  Define strategies. 
A)  Identify the target audience. 
B)  Set social media objectives. 
C)  Listen to customers. 
D)  Define strategies.

Question 2

Which of the following is true of media sharing sites?

Accepted Answer

A)  They allow users to upload and distribute multimedia content such as videos or photos. 
B)  They are job-search websites such as LinkedIn where you can also post résumés. 
C)  They allow users to add their reviews of products with restricted post-length limits. 
D)  They allow individuals to network with friends,peers,and business associates. 
A)  They allow users to upload and distribute multimedia content such as videos or photos. 
B)  They are job-search websites such as LinkedIn where you can also post résumés. 
C)  They allow users to add their reviews of products with restricted post-length limits. 
D)  They allow individuals to network with friends,peers,and business associates.

Question 3

Panache,a fashion design company,organizes an online contest.Participants are asked to design women's apparel to be posted on a social media website where its members can vote and provide feedback.Based on those votes,Panache will announce the winner and offer that individual a job at its firm.In this scenario,Panache is involved in _____.

Accepted Answer

A)  brandjacking 
B)  tagging 
C)  blogging 
D)  crowdsourcing 
A)  brandjacking 
B)  tagging 
C)  blogging 
D)  crowdsourcing

Question 4

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

Accepted Answer

A)  Critics 
B)  Spectators 
C)  Joiners 
D)  Inactives 
A)  Critics 
B)  Spectators 
C)  Joiners 
D)  Inactives

Question 5

The social media users who maintain a social networking profile and visit other sites are called __________.

Accepted Answer

A)  collectors 
B)  critics 
C)  creators 
D)  joiners 
A)  collectors 
B)  critics 
C)  creators 
D)  joiners

Question 6

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Accepted Answer

Answers will vary.Worldwide,there are mo

Question 7

Facebook is by far the largest social network for gaming.

Accepted Answer

A) True 
 B)False

Question 8

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Accepted Answer

A)  Listen and learn 
B)  Build relationships and awareness 
C)  Promote products and services 
D)  Manage your reputation 
A)  Listen and learn 
B)  Build relationships and awareness 
C)  Promote products and services 
D)  Manage your reputation

Question 9

Which of the following statements is true of social commerce?

Accepted Answer

A)  Marketers cannot customize their products per the needs of specific groups of consumers. 
B)  It relies on user-generated content on websites to assist consumers with purchases. 
C)  Marketers often control the message,the medium,and the response. 
D)  It cannot offer consumers the scope of information needed to make knowledgeable decisions on purchases and services. 
A)  Marketers cannot customize their products per the needs of specific groups of consumers. 
B)  It relies on user-generated content on websites to assist consumers with purchases. 
C)  Marketers often control the message,the medium,and the response. 
D)  It cannot offer consumers the scope of information needed to make knowledgeable decisions on purchases and services.

Question 10

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Accepted Answer

A)  Social bookmarking sites 
B)  Review sites 
C)  Location-based social networking sites 
D)  Search sites 
A)  Social bookmarking sites 
B)  Review sites 
C)  Location-based social networking sites 
D)  Search sites

Question 11

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Accepted Answer

A)  Creators 
B)  Critics 
C)  Collectors 
D)  Joiners 
A)  Creators 
B)  Critics 
C)  Collectors 
D)  Joiners

Question 12

Which of the following defines the content of sentiment analysis?

Accepted Answer

A)  Positive,neutral,and negative sentiment; trends of sentiment; and volume of sentiment 
B)  Trends of positive sentiment,volume of negative sentiment,and changeability of neutral sentiment 
C)  Trends of negative sentiment,volume of positive sentiment,and changeability of neutral sentiment 
D)  Trends of positive sentiment,volume of neutral sentiment,and changeability of negative sentiment 
A)  Positive,neutral,and negative sentiment; trends of sentiment; and volume of sentiment 
B)  Trends of positive sentiment,volume of negative sentiment,and changeability of neutral sentiment 
C)  Trends of negative sentiment,volume of positive sentiment,and changeability of neutral sentiment 
D)  Trends of positive sentiment,volume of neutral sentiment,and changeability of negative sentiment

Question 13

Which statement correctly states the impact of social media on consumer behavior?

Accepted Answer

A)  Although social media allow people to continue traditional ways of information gathering,these new technologies make people more knowledgeable by giving them access to a lot of information. 
B)  Although social media allow people to stay in touch in new ways,the new technologies mostly confuse people by giving them access to too much information. 
C)  Social media have drastically changed the advertising business from an industry based on relationships and conversations to one based on mass-media models. 
D)  Social media have drastically changed the advertising business from an industry based on mass-media models to one based on relationships and conversations. 
A)  Although social media allow people to continue traditional ways of information gathering,these new technologies make people more knowledgeable by giving them access to a lot of information. 
B)  Although social media allow people to stay in touch in new ways,the new technologies mostly confuse people by giving them access to too much information. 
C)  Social media have drastically changed the advertising business from an industry based on relationships and conversations to one based on mass-media models. 
D)  Social media have drastically changed the advertising business from an industry based on mass-media models to one based on relationships and conversations.

Which of the following is the first stage in creating an effective social media plan?

Which of the following is true of media sharing sites?

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

The social media users who maintain a social networking profile and visit other sites are called __________.

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Facebook is by far the largest social network for gaming.

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Which of the following statements is true of social commerce?

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Which of the following defines the content of sentiment analysis?

Which statement correctly states the impact of social media on consumer behavior?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Filters

Exam 18: Social Media and Marketing

Which of the following is the first stage in creating an effective social media plan?

Which of the following is true of media sharing sites?

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

The social media users who maintain a social networking profile and visit other sites are called __________.

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Facebook is by far the largest social network for gaming.

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Which of the following statements is true of social commerce?

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Which of the following defines the content of sentiment analysis?

Which statement correctly states the impact of social media on consumer behavior?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Filters