Question 1

Websites that allow consumers to post,read,rate,and comment on opinions regarding all kinds of products and services are called ______________ sites.

Accepted Answer

A)  social networking 
B)  media sharing 
C)  social news 
D)  review 
A)  social networking 
B)  media sharing 
C)  social news 
D)  review

Question 2

Which statement is true of the outcome of crowdsourcing when using social media in marketing?

Accepted Answer

A)  The input of many people (rather than of a few experts)is leveraged to make decisions. 
B)  The level of buzz created for a product rightly reflects the product's effectiveness. 
C)  The criteria used for choosing the most suitable method of promoting a product is now an exact science. 
D)  The factors that lead consumers to buy a product are beyond the tools of social media analytics to identify and quantify. 
A)  The input of many people (rather than of a few experts)is leveraged to make decisions. 
B)  The level of buzz created for a product rightly reflects the product's effectiveness. 
C)  The criteria used for choosing the most suitable method of promoting a product is now an exact science. 
D)  The factors that lead consumers to buy a product are beyond the tools of social media analytics to identify and quantify.

Question 3

A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services is called ___________.

Accepted Answer

A)  crowdsourcing 
B)  social commerce 
C)  sales promotion 
D)  integrated marketing 
A)  crowdsourcing 
B)  social commerce 
C)  sales promotion 
D)  integrated marketing

Question 4

Identify which statement is true of online gaming.

Accepted Answer

A)  Massive multiplayer online games attract six- to ten-year-olds. 
B)  Online gaming restricts marketers from engaging with customers. 
C)  Many mobile games use advertising to generate revenue for the game developers. 
D)  Fantasy games are more appropriate for marketing than social and real-world-like games. 
A)  Massive multiplayer online games attract six- to ten-year-olds. 
B)  Online gaming restricts marketers from engaging with customers. 
C)  Many mobile games use advertising to generate revenue for the game developers. 
D)  Fantasy games are more appropriate for marketing than social and real-world-like games.

Question 5

Twitpic,Flickr,and Photobucket are all examples of:

Accepted Answer

A)  media sharing sites. 
B)  corporate blogs. 
C)  virtual travel sites. 
D)  search engines. 
A)  media sharing sites. 
B)  corporate blogs. 
C)  virtual travel sites. 
D)  search engines.

Question 6

Discuss the difference between owned media and earned media and discuss how each is relevant in an interactive space.

Accepted Answer

Answers will vary.The new communication

Question 7

Social commerce sites combine basic elements of e-commerce without the overwhelming distraction of social online media.

Accepted Answer

A) True 
 B)False

Question 8

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Accepted Answer

A)  SMS allows 960-character text messages,whereas MMS allows 160-character text messages. 
B)  SMS is designed specifically for viewing pictures and navigation on mobile devices,whereas MMS does not have such features. 
C)  SMS does not allow the attachment of images,videos,and ringtones to text messages,whereas MMS does. 
D)  SMS does not require the Internet,whereas MMS requires the Internet to function. 
A)  SMS allows 960-character text messages,whereas MMS allows 160-character text messages. 
B)  SMS is designed specifically for viewing pictures and navigation on mobile devices,whereas MMS does not have such features. 
C)  SMS does not allow the attachment of images,videos,and ringtones to text messages,whereas MMS does. 
D)  SMS does not require the Internet,whereas MMS requires the Internet to function.

Question 9

Blogs that are sponsored by a company or one of its brands and are maintained by one or more company employees are called ___________ blogs.

Accepted Answer

A)  corporate 
B)  noncorporate 
C)  personal 
D)  unprofessional 
A)  corporate 
B)  noncorporate 
C)  personal 
D)  unprofessional

Question 10

While much of the excitement in social media has been based on websites and new technology uses,much of the growth lies in:

Accepted Answer

A)  the diminished demand for televisions. 
B)  new platforms like tablets and smartphones. 
C)  the division of society into economic strata. 
D)  the reduced demand for crowdsourcing. 
A)  the diminished demand for televisions. 
B)  new platforms like tablets and smartphones. 
C)  the division of society into economic strata. 
D)  the reduced demand for crowdsourcing.

Question 11

Website metrics refer to clicks,click-through rates,and percentage of traffic.

Accepted Answer

A) True 
 B)False

Question 12

Social bookmarking sites differ from social news sites in that:

Accepted Answer

A)  the objective of social bookmarking sites is to allow users to collect,save,and share interesting and valuable links. 
B)  social bookmarking sites allow users to edit the stories to ensure that the information posted is accurate. 
C)  users of social bookmarking sites can decide the content they want to promote on a given website by voting. 
D)  social bookmarking sites allow consumers to use them as location-based social networking sites. 
A)  the objective of social bookmarking sites is to allow users to collect,save,and share interesting and valuable links. 
B)  social bookmarking sites allow users to edit the stories to ensure that the information posted is accurate. 
C)  users of social bookmarking sites can decide the content they want to promote on a given website by voting. 
D)  social bookmarking sites allow consumers to use them as location-based social networking sites.

Question 13

Considering the implications that social media have for marketing products,marketers must realize that ______.

Accepted Answer

A)  interactions between marketers and customers using social media are not measurable 
B)  word of mouth on social media sites spreads gradually over time 
C)  a great ad campaign on social media is sufficient for successful promotion 
D)  the content on social media sites can rarely be controlled by marketers 
A)  interactions between marketers and customers using social media are not measurable 
B)  word of mouth on social media sites spreads gradually over time 
C)  a great ad campaign on social media is sufficient for successful promotion 
D)  the content on social media sites can rarely be controlled by marketers

Question 14

Blogs that entail shorter posts than traditional blogs are called:

Accepted Answer

A)  buzz 
B)  Microblogs 
C)  Noncorporate blog 
D)  Corporate blog 
A)  buzz 
B)  Microblogs 
C)  Noncorporate blog 
D)  Corporate blog

Question 15

The benefits of social media can be easily measured.

Accepted Answer

A) True 
 B)False

Question 16

Because the costs are often significant and the learning curve is relatively high,not many organizations are willing to explore social media.

Accepted Answer

A) True 
 B)False

Question 17

In an interactive space,earned media include:

Accepted Answer

A)  display advertising. 
B)  viral videos. 
C)  purchased advertisements. 
D)  paid search words. 
A)  display advertising. 
B)  viral videos. 
C)  purchased advertisements. 
D)  paid search words.

Question 18

Which of the following is the second stage involved in creating an effective social media plan?

Accepted Answer

A)  Listen to customers. 
B)  Set social media objectives. 
C)  Define strategies. 
D)  Identify the target audience. 
A)  Listen to customers. 
B)  Set social media objectives. 
C)  Define strategies. 
D)  Identify the target audience.

Question 19

Which of the following is a way to have a successful social media marketing plan for your company?

Accepted Answer

A)  Stick to the same social media plan that your company has always followed in the past. 
B)  Post valuable content on social media to pull online customers to your company sites. 
C)  Be committed to the original plan in the face of online negative reviews by customers. 
D)  Allow your social media plan to deviate from the objectives and plans of the company. 
A)  Stick to the same social media plan that your company has always followed in the past. 
B)  Post valuable content on social media to pull online customers to your company sites. 
C)  Be committed to the original plan in the face of online negative reviews by customers. 
D)  Allow your social media plan to deviate from the objectives and plans of the company.

Question 20

Which of the following refers to any tool or service that uses the Internet to facilitate conversations?

Accepted Answer

A)  Social media 
B)  Promotional media 
C)  Social commerce 
D)  Traditional media 
A)  Social media 
B)  Promotional media 
C)  Social commerce 
D)  Traditional media

Websites that allow consumers to post,read,rate,and comment on opinions regarding all kinds of products and services are called ______________ sites.

Which statement is true of the outcome of crowdsourcing when using social media in marketing?

A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services is called ___________.

Identify which statement is true of online gaming.

Twitpic,Flickr,and Photobucket are all examples of:

Discuss the difference between owned media and earned media and discuss how each is relevant in an interactive space.

Social commerce sites combine basic elements of e-commerce without the overwhelming distraction of social online media.

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Blogs that are sponsored by a company or one of its brands and are maintained by one or more company employees are called ___________ blogs.

While much of the excitement in social media has been based on websites and new technology uses,much of the growth lies in:

Website metrics refer to clicks,click-through rates,and percentage of traffic.

Social bookmarking sites differ from social news sites in that:

Considering the implications that social media have for marketing products,marketers must realize that ______.

Blogs that entail shorter posts than traditional blogs are called:

The benefits of social media can be easily measured.

Because the costs are often significant and the learning curve is relatively high,not many organizations are willing to explore social media.

In an interactive space,earned media include:

Which of the following is the second stage involved in creating an effective social media plan?

Which of the following is a way to have a successful social media marketing plan for your company?

Which of the following refers to any tool or service that uses the Internet to facilitate conversations?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Filters

Exam 18: Social Media and Marketing

Websites that allow consumers to post,read,rate,and comment on opinions regarding all kinds of products and services are called ______________ sites.

Which statement is true of the outcome of crowdsourcing when using social media in marketing?

A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services is called ___________.

Identify which statement is true of online gaming.

Twitpic,Flickr,and Photobucket are all examples of:

Discuss the difference between owned media and earned media and discuss how each is relevant in an interactive space.

Social commerce sites combine basic elements of e-commerce without the overwhelming distraction of social online media.

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Blogs that are sponsored by a company or one of its brands and are maintained by one or more company employees are called ___________ blogs.

While much of the excitement in social media has been based on websites and new technology uses,much of the growth lies in:

Website metrics refer to clicks,click-through rates,and percentage of traffic.

Social bookmarking sites differ from social news sites in that:

Considering the implications that social media have for marketing products,marketers must realize that ______.

Blogs that entail shorter posts than traditional blogs are called:

The benefits of social media can be easily measured.

Because the costs are often significant and the learning curve is relatively high,not many organizations are willing to explore social media.

In an interactive space,earned media include:

Which of the following is the second stage involved in creating an effective social media plan?

Which of the following is a way to have a successful social media marketing plan for your company?

Which of the following refers to any tool or service that uses the Internet to facilitate conversations?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Filters