Exam 11: International Strategic Management

General Electric owns NBX, a semiconductor manufacturer, and an investment bank. General Electric is following a focus strategy.

Although Daimler AG's newest plant is in Alabama, most Mercedes are still German built. This is an example of Daimler AG's ________.

A global firm's worldwide learning may be increased by ________.

Firms using a(n) ________ operate in several unrelated industries and markets.

Which of the following would most likely be minimized if too much power was centralized in one unit of the firm?

What is the purpose of an environmental scan? Why is it important to perform an environmental scan when developing an international business strategy?

The mission statement clarifies the organization's purpose, values, and directions.

Disney's name, image, and portfolio of characters are examples of which component of international strategy?

The first step in the strategic planning process is to ________.

A business strategy focuses on the overall organization, while a corporate strategy focuses on subsidiaries.

________ are comprehensive frameworks for achieving a firm's fundamental goals.

What form of efficiency did Mercedes-Benz capture by initially producing its sport utility vehicle only in Alabama?

Kraft Foods is more concerned with meeting the specific needs of local customers than with reducing manufacturing costs. Which strategy is most likely used by Kraft Foods?

Often, transnational corporations locate responsibility for one product line in one country and responsibility for a second product line in another.

What is a single-business strategy?

Which strategy calls for a firm to target specific types of products for certain customer groups or regions?

Firms using a ________ are more likely to locate responsibility for one product line in one country and responsibility for a second product line in another.

When pressures for global integration and local responsiveness are both high, firms usually adopt the ________.

Disney's ________ is evident in the fact that people recognize its characters from television and movies, visit Disney theme parks, and buy merchandise featuring the Disney characters.

The low cost of coordinating the operations of related divisions is a primary advantage of related diversification.