Exam 1: Introduction to Social Media: an Art and Science

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You are entering the workplace and have been asked to discuss your thought leadership activities. Highlight three things you are doing to create your own thought leadership.

(Essay)

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Question 21

Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.

(Multiple Choice)

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Question 22

Ted Rubin coined the term RoR which stands for ______.

(Multiple Choice)

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Question 23

Is social media a science or an art? Discuss your rationale for each and tie in current case studies discussed in the textbook.

(Essay)

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Question 24

User-generated content focuses on ______.

(Multiple Choice)

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Question 25

Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?

(Essay)

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Question 26

Chewbacca Mom became one of the most successful Facebook Live videos ever. Discuss what made this video so successful, and what are two lessons to note for future social media campaigns.

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Question 27

Branded content is more trustworthy than user-generated content.

(True/False)

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Question 28

Showing 21 - 28 of 28

You are entering the workplace and have been asked to discuss your thought leadership activities. Highlight three things you are doing to create your own thought leadership.

Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.

Ted Rubin coined the term RoR which stands for ______.

Is social media a science or an art? Discuss your rationale for each and tie in current case studies discussed in the textbook.

User-generated content focuses on ______.

Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?

Chewbacca Mom became one of the most successful Facebook Live videos ever. Discuss what made this video so successful, and what are two lessons to note for future social media campaigns.

Branded content is more trustworthy than user-generated content.

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

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