Exam 6: Strategic Planning for Social Media

______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.

Proposing a designated hashtag for an event (e.g., Kentucky Derby's is #kyDerby) and host three influencers to do an Instagram takeover is an example of ______.

______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.

You have been asked to analyze the brand voice of three companies: Marvel, Nike, and Sprinkles. Discuss how understanding each brand voice impacts a social media campaign.

The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______.

______ focuses on how you will be able to achieve your ______ in a campaign.

The key players and organizational structure of a company is not important to note for the client overview for a campaign plan.

Psychographics are a key way to understand our audiences on social media.

You have been asked to step into the role of a technician within a social media company. What are the responsibilities that are part of this job? How does this compare with the managerial role?

You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.

What is an environmental scan?

Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?

Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of?

Name the four components of a SWOT analysis

Evaluation needs to happen only after the plan has been launched.

Discuss the different types of organizational structures of a company when it comes to social media, and why this is important to note for a social media campaign.

Your boss comes in and states that as part of the background section of the upcoming plan with Uber, we do not need to look at previous campaigns they have done on social media. What would be your response, and provide two reasons why this is necessary.

Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______.

______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals.

Elements that need to be included in a budget includes ______.