Exam 11: How Social Media Is Applied: Exploring Different Specializations, Part I

Journalists are part of the news organization and need to be aware of social media, and they have to follow certain guidelines EXCEPT ______.

Entertainment professionals have to create a lot of content for their work in social media. What are some examples of some of the content they have to create?

Personal branding on social media is key to winning championships, and athletes are the ones who can bring forth this change.

What are two best practices for journalists to follow when it comes to social media practices?

JJ Watt used social media to raise funds for Hurricane Harvey. What did he do specifically?

After moving to Hollywood, you are able to get a meeting as a new social media manager for Justin Timberlake. He's interested in talking his social media game to the next level for his new album release, but he wants your advice on what else he should be doing. Discuss two ideas you have in what he could do to engage with fans more on social media to generate buzz.

What is NOT a best practice for crisis communication efforts on social media?

The ultimate purpose of using social media for the entertainment industry is to ______.

You are working in the sports field, and what to get your start in working in social media. Outline the current expectations that are happening in the field, and three steps you will be taking to accomplish these steps.

The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?

Most media outlets, like The New York Times, have desiccated social media policies for their reporters.

The NPR has listed their social media guidelines to maintain a level of professional conduct that reflects the role of the journalist and news outlet. This is referred to as a ______.

You are working for Elon Musk and Tesla, and you are seeing a trending hashtag emerge #TeslaBankrupt after a report has come out related to their financial standing in the industry. You suspect this is a fake news story, but it's gaining traction in the media and among key influencers. Discuss how you would approach this situation, and what strategies you will take to address this in a proactive manner.

What are some best practices for entertainment professionals when it comes to social media?

Name two things entertainment professionals can use social media and evaluate how it has impacted their work?

Sports and social media are integrated. Some of the most innovative ideas and practices for social media are coming from the sports industry.

Why is it important to go where the crisis first started online? Name a case study where this happened.

What were some of the implications that resulted in the social media crisis for Equifax?

What could happen if an employee goes rogue?

What is NOT a qualification of a social media crisis?