Question 1

Tools that can be used to create content for social media professionals include all EXCEPT ______.

Accepted Answer

A)  Talkwalker 
B)  Adobe Spark 
C)  Canva 
D)  Hemingway App 
E)  none of these 
A)  Talkwalker 
B)  Adobe Spark 
C)  Canva 
D)  Hemingway App 
E)  none of these A

Question 2

Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

Accepted Answer

Personal brand is a collection of how others see you on social media. This reflects all of the posts, exchanges, content, and connections you have been able to formulate online. There are some examples of strong personal brands out there. From the textbook, The Rock has a strong one based on his consistent presence and brand voice, but also the exchanges he has along with the community he has built across his channels.

Question 3

What is influence?

Accepted Answer

The ability to shift people's perception and persuade them to take action based on what another person has said.

Question 4

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

Accepted Answer

A)  evolving 
B)  fragile 
C)  formed through personal interactions 
D)  stable 
E)  influenced by word-of-mouth 
A)  evolving 
B)  fragile 
C)  formed through personal interactions 
D)  stable 
E)  influenced by word-of-mouth

Question 5

______ is uniquely memorable and a key attribute others look to for a social media presence.

Accepted Answer

A)  Personality 
B)  Brand voice 
C)  Tone 
D)  Appearance 
A)  Personality 
B)  Brand voice 
C)  Tone 
D)  Appearance

Question 6

Dwayne Johnson is an example of not having a strong presence on social media.

Accepted Answer

A) True 
 B)False

Question 7

Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?

Accepted Answer

A)  He is implementing a content strategy. 
B)  He is trying to copy the strategies that have worked for his competitor, Moriarity. 
C)  He is trying to establish his brand voice. 
D)  He is implementing a community-based strategy. 
A)  He is implementing a content strategy. 
B)  He is trying to copy the strategies that have worked for his competitor, Moriarity. 
C)  He is trying to establish his brand voice. 
D)  He is implementing a community-based strategy.

Question 8

You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

Accepted Answer

There are several things we want to do f

Question 9

What is the difference between a personal brand and a brand voice?

Accepted Answer

Personal brand is a collection

Question 10

Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.

Accepted Answer

A)  communities 
B)  influencers 
C)  brands 
D)  ambassadors 
A)  communities 
B)  influencers 
C)  brands 
D)  ambassadors

Question 11

Deidre Breakenridge, a prominent public relations practitioner and author, make sure she is active on Twitter and helps making virtual connections with others, including students and fellow professionals. She is highly engaged and makes sure everyone knows each other in her network. What type of personal brand is Deirdre?

Accepted Answer

A)  altruist 
B)  careerist 
C)  connector 
D)  selective 
A)  altruist 
B)  careerist 
C)  connector 
D)  selective

Question 12

Name three components needed for a personal brand.

Accepted Answer

Personality, consist

Question 13

Name three things to help identify a fake personal brand.

Accepted Answer

Buying followers, trying to au

Question 14

You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?

Accepted Answer

There are many things to consider when e

Question 15

Research is not a needed component for social media professionals today to establish themselves in the field.

Accepted Answer

A) True 
 B)False

Question 16

You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Accepted Answer

Personal branding is a key expectation f

Question 17

Having a digital identity on social media presently is a way of life, according to Brian Solis.

Accepted Answer

A) True 
 B)False

Question 18

Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and he's sharing content that reflects his expertise in the field. What is Tyrion trying to do?

Accepted Answer

A)  He's trying to interject his personality into his social media presence. 
B)  He's trying to embrace consistency in his social media presence. 
C)  He's trying to interject his brand voice into his social media presence. 
D)  He's trying to interject his family roots into his social media presence. 
A)  He's trying to interject his personality into his social media presence. 
B)  He's trying to embrace consistency in his social media presence. 
C)  He's trying to interject his brand voice into his social media presence. 
D)  He's trying to interject his family roots into his social media presence.

Question 19

Writing is one of the most important skills to have in order to create a strong brand voice online.

Accepted Answer

A) True 
 B)False

Question 20

______ focuses more on the key group of people a person or brand wants to reach.

Accepted Answer

A)  Content strategy 
B)  Community-based strategy 
C)  Audience strategy 
D)  Attribute strategy 
A)  Content strategy 
B)  Community-based strategy 
C)  Audience strategy 
D)  Attribute strategy

Tools that can be used to create content for social media professionals include all EXCEPT ______.

Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

What is influence?

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

______ is uniquely memorable and a key attribute others look to for a social media presence.

Dwayne Johnson is an example of not having a strong presence on social media.

Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?

You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

What is the difference between a personal brand and a brand voice?

Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.

Name three components needed for a personal brand.

Name three things to help identify a fake personal brand.

You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?

Research is not a needed component for social media professionals today to establish themselves in the field.

You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Having a digital identity on social media presently is a way of life, according to Brian Solis.

Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and he's sharing content that reflects his expertise in the field. What is Tyrion trying to do?

Writing is one of the most important skills to have in order to create a strong brand voice online.

______ focuses more on the key group of people a person or brand wants to reach.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

Exam 3: Personal and Professional Branding

Tools that can be used to create content for social media professionals include all EXCEPT ______.

Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

What is influence?

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

______ is uniquely memorable and a key attribute others look to for a social media presence.

Dwayne Johnson is an example of not having a strong presence on social media.

Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?

You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

What is the difference between a personal brand and a brand voice?

Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.

Name three components needed for a personal brand.

Name three things to help identify a fake personal brand.

You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?

Research is not a needed component for social media professionals today to establish themselves in the field.

You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Having a digital identity on social media presently is a way of life, according to Brian Solis.

Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and he's sharing content that reflects his expertise in the field. What is Tyrion trying to do?

Writing is one of the most important skills to have in order to create a strong brand voice online.

______ focuses more on the key group of people a person or brand wants to reach.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters