Exam 3: Personal and Professional Branding
Exam 1: Introduction to Social Media: an Art and Science28 Questions
Exam 2: Ethical and Legal Fundamentals in Social Media29 Questions
Exam 3: Personal and Professional Branding30 Questions
Exam 4: Industry Qualifications and Roles30 Questions
Exam 5: Research in Social Media: Monitoring, Listening, and Analysis29 Questions
Exam 6: Strategic Planning for Social Media30 Questions
Exam 7: Strategic Writing for Social Media30 Questions
Exam 8: Audience Segmentation and Analysis30 Questions
Exam 9: Creating, Managing, and Curating Content30 Questions
Exam 10: Measurement, Evaluation, Budget and Calendar30 Questions
Exam 11: How Social Media Is Applied: Exploring Different Specializations, Part I30 Questions
Exam 12: How Social Media Is Applied: Exploring Different Specializations, Part II30 Questions
Exam 13: What Does the Social Media World Have That Is New30 Questions
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______ allows you to have a distinguishable voice and community on social media.
(Multiple Choice)
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Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?
(Multiple Choice)
4.8/5
(69)
Listing yourself as a social media "guru" means you will gain the respect as a leader in the field.
(True/False)
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(70)
The overall tone you present in your updates and communication online is called a ______.
(Multiple Choice)
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There are a lot of fake professionals out there who are trying to present themselves as experts in the social media space. How can social media professionals identify them?
(Multiple Choice)
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______ are the direct associations you want to have for your own personal brand you want people to remember and recall about you, and how these attributes are different from the other associations that are being made by others who are like yourself.
(Multiple Choice)
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Diana Prince is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years has allowed her to develop this reputation for herself in the social media industry. What has Diana built for herself?
(Multiple Choice)
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(80)
You have to determine what you can bring to the table either as a ______ (covers a broad overview of social media at a macro level) or a ______ (focusing on one or more areas in particular in social media at the micro level).
(Multiple Choice)
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You read the statement: You control your actions on social media. Do you agree with this point or not? Explain your rationale and reasoning.
(Essay)
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