Question 1

There are several new deadly sins of social media. Identify two that are most prevalent for today's social media landscape.

Accepted Answer

The issue of cyberbullying and privacy are two big issues that need to be addressed in today's society. Engaging in negative behavior and aggressively going after others online is not appropriate, and it is important to disclose how much information is going to be collected by your interactions online.

Question 2

The case involving Anthony Elonis focused on ______.

Accepted Answer

A)  privacy 
B)  first amendment rights 
C)  cyberbullying and online threats 
D)  influencer advertisement 
A)  privacy 
B)  first amendment rights 
C)  cyberbullying and online threats 
D)  influencer advertisement C

Question 3

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

Accepted Answer

A)  uniformity 
B)  narcissism 
C)  misappropriation 
D)  abandonment 
A)  uniformity 
B)  narcissism 
C)  misappropriation 
D)  abandonment A

Question 4

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

Accepted Answer

A)  SEC 
B)  FTC 
C)  FCC 
D)  FDA 
A)  SEC 
B)  FTC 
C)  FCC 
D)  FDA

Question 5

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

Accepted Answer

A)  not providing consent to participate in the study 
B)  not providing an adoption to their terms of services agreement 
C)  not acknowledging their role in the process 
D)  not acknowledging how the data was going to be used 
E)  none of these 
A)  not providing consent to participate in the study 
B)  not providing an adoption to their terms of services agreement 
C)  not acknowledging their role in the process 
D)  not acknowledging how the data was going to be used 
E)  none of these

Question 6

Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

Accepted Answer

Justine Sacco come into the social media

Question 7

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

Accepted Answer

A)  They do not have to do anything and are not forced to post on social media. 
B)  They are not allowed on social media. 
C)  They have to use #HumanaEmployee to disclose they work for the company. 
D)  They have to use #Employee only when mentioning the company, but not health-care-related items relevant for the brand. 
A)  They do not have to do anything and are not forced to post on social media. 
B)  They are not allowed on social media. 
C)  They have to use #HumanaEmployee to disclose they work for the company. 
D)  They have to use #Employee only when mentioning the company, but not health-care-related items relevant for the brand.

Question 8

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

Accepted Answer

A)  They were using original footage of their game without permission, which was a copyright infringement act. 
B)  They were using original footage of their game without permission, which was a privacy act. 
C)  They were using original footage of their game with permission, but did not have the appropriate hashtags. 
D)  They were using original footage of their game with permission but did not include all of the branded names and hashtags. 
E)  none of these 
A)  They were using original footage of their game without permission, which was a copyright infringement act. 
B)  They were using original footage of their game without permission, which was a privacy act. 
C)  They were using original footage of their game with permission, but did not have the appropriate hashtags. 
D)  They were using original footage of their game with permission but did not include all of the branded names and hashtags. 
E)  none of these

Question 9

What are two legal implications for influencers NOT disclosing their sponsorship on social media?

Accepted Answer

They could get fined by the FT

Question 10

______ are the set of moral guidelines and principles that influence our behaviors and interactions

Accepted Answer

A)  Values 
B)  Norms 
C)  Ethics 
D)  Personal brand 
A)  Values 
B)  Norms 
C)  Ethics 
D)  Personal brand

Question 11

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Accepted Answer

A) True 
 B)False

Question 12

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

Accepted Answer

A)  it is okay to post anything you want because there are no consequences 
B)  be aware of what you post on social media since it is public 
C)  others may perceive posts differently than you, and may not consider it to be humorous 
D)  you can get fired for posting on social media 
A)  it is okay to post anything you want because there are no consequences 
B)  be aware of what you post on social media since it is public 
C)  others may perceive posts differently than you, and may not consider it to be humorous 
D)  you can get fired for posting on social media

Question 13

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

Accepted Answer

A) True 
 B)False

Question 14

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

Accepted Answer

A)  They are starting a flame war. 
B)  They are going rogue. 
C)  They are being narcissistic. 
D)  They are misinforming audiences of who they are. 
A)  They are starting a flame war. 
B)  They are going rogue. 
C)  They are being narcissistic. 
D)  They are misinforming audiences of who they are.

Question 15

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

Accepted Answer

A) True 
 B)False

Question 16

Identify two main issues we are seeing in the legal and ethical landscape.

Accepted Answer

We are seeing the law trying to catch up

Question 17

What are the risks associated with "rogue" social media accounts?

Accepted Answer

They are not representing the official a

Question 18

Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

Accepted Answer

(1) Misappropriation, (2) abandonment, (

Question 19

What do influencers need to have in order to let others know their content has been sponsored?

Accepted Answer

A)  Nothing. They do not have to let others know about this since this is their own business. 
B)  They have to disclose it has been sponsored with a hashtag #ad or #sponsored. 
C)  They have to let others know after the fact of the content has been paid for by someone else. 
D)  none of these 
A)  Nothing. They do not have to let others know about this since this is their own business. 
B)  They have to disclose it has been sponsored with a hashtag #ad or #sponsored. 
C)  They have to let others know after the fact of the content has been paid for by someone else. 
D)  none of these

Question 20

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Accepted Answer

A) True 
 B)False

There are several new deadly sins of social media. Identify two that are most prevalent for today's social media landscape.

The case involving Anthony Elonis focused on ______.

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

What are two legal implications for influencers NOT disclosing their sponsorship on social media?

______ are the set of moral guidelines and principles that influence our behaviors and interactions

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

Identify two main issues we are seeing in the legal and ethical landscape.

What are the risks associated with "rogue" social media accounts?

Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

What do influencers need to have in order to let others know their content has been sponsored?

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Introduction to Social Media: an Art and Science

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

Exam 2: Ethical and Legal Fundamentals in Social Media

There are several new deadly sins of social media. Identify two that are most prevalent for today's social media landscape.

The case involving Anthony Elonis focused on ______.

Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

What are two legal implications for influencers NOT disclosing their sponsorship on social media?

______ are the set of moral guidelines and principles that influence our behaviors and interactions

Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

Identify two main issues we are seeing in the legal and ethical landscape.

What are the risks associated with "rogue" social media accounts?

Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

What do influencers need to have in order to let others know their content has been sponsored?

Domino's did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Introduction to Social Media: an Art and Science

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters