Question 1

What is the strategic implications part of a plan?

Accepted Answer

This is a statement after summ

Question 2

What are the components of SMART objectives?

Accepted Answer

Specific, measurable

Question 3

______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.

Accepted Answer

A)  Mission; vision 
B)  Mission; brand voice 
C)  Vision; brand voice 
D)  Vision; mission 
A)  Mission; vision 
B)  Mission; brand voice 
C)  Vision; brand voice 
D)  Vision; mission

Question 4

Outline three factors of thought leadership.

Accepted Answer

(1) Innovative ideas

Question 5

A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______.

Accepted Answer

A)  goal statement 
B)  objective statement 
C)  strategy statement 
D)  message statement 
A)  goal statement 
B)  objective statement 
C)  strategy statement 
D)  message statement

Question 6

There are four main categories for a SWOT analysis, all EXCEPT for ______.

Accepted Answer

A)  strengths 
B)  weaknesses 
C)  opportunities 
D)  threats 
E)  situation 
A)  strengths 
B)  weaknesses 
C)  opportunities 
D)  threats 
E)  situation

Question 7

______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.

Accepted Answer

A)  Brand voice; situational analysis 
B)  Brand voice; background section 
C)  Strategic mindset; situational analysis 
D)  Strategic mindset; background section 
A)  Brand voice; situational analysis 
B)  Brand voice; background section 
C)  Strategic mindset; situational analysis 
D)  Strategic mindset; background section

Question 8

The SMART criteria stands for objectives that need to be ______.

Accepted Answer

A)  specific 
B)  time specific 
C)  measurable 
D)  achievable 
E)  all of these 
A)  specific 
B)  time specific 
C)  measurable 
D)  achievable 
E)  all of these

Question 9

Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?

Accepted Answer

A)  She needs to explore the political factors of the situation for the company only. 
B)  She needs to address the political, legal, economic, and community factors for the company. 
C)  She only needs to address the technology factors since she is working in social media. 
D)  She needs to address the political, legal, economic, technology, community, and social factors here. 
A)  She needs to explore the political factors of the situation for the company only. 
B)  She needs to address the political, legal, economic, and community factors for the company. 
C)  She only needs to address the technology factors since she is working in social media. 
D)  She needs to address the political, legal, economic, technology, community, and social factors here.

Question 10

______ focuses on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media.

Accepted Answer

A)  Threats 
B)  Weaknesses 
C)  Opportunities 
D)  Situation 
A)  Threats 
B)  Weaknesses 
C)  Opportunities 
D)  Situation

What is the strategic implications part of a plan?

What are the components of SMART objectives?

focuses on the overall goals and dreams of the organization, whereas describes key elements of the overall purpose.

Outline three factors of thought leadership.

A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______.

There are four main categories for a SWOT analysis, all EXCEPT for ______.

,which is the overall tone, personality, and entity that is what is presented on social media is part of the section of the plan.

The SMART criteria stands for objectives that need to be ______.

Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?

______ focuses on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

Exam 6: Strategic Planning for Social Media

What is the strategic implications part of a plan?

What are the components of SMART objectives?

______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.

Outline three factors of thought leadership.

A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______.

There are four main categories for a SWOT analysis, all EXCEPT for ______.

______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.

The SMART criteria stands for objectives that need to be ______.

Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?

______ focuses on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

focuses on the overall goals and dreams of the organization, whereas describes key elements of the overall purpose.

,which is the overall tone, personality, and entity that is what is presented on social media is part of the section of the plan.