Exam 7: Strategic Writing for Social Media

Researching a hashtag before engaging in a conversation is a key strategy to take.

As discussed in the textbook, there are six C's for effective writing for social media EXCEPT ______.

A brand voice that is presented on social media does not need to be aligned with how the audience perceives it.

What is the difference between the promotional style of writing and the snarky style of writing?

______ is often confused with ______,but they are interconnected.

Brands that are traditional yet consistent with their social media presence would be considered to have this ______ style to their writing.

What are some of the risks you see when it comes to embracing a "snarky" voice on social media? Outline three key risks that are associated with this type of writing style on social media.

Why does spelling and grammar still are key principles to follow in social media writing?

The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is "social" is ______.

Promotional ads and updates are successful especially for brand who are going for the hard sell.