Exam 14: E-Marketing Communication: Earned Media

List and describe at least three techniques that companies can use to entice engagement.

Discuss some of the ways in which earned media can be initiated by a company.

Despite its functionality, e-mail is now considered dead in the social media world.

According to the text, social media adoption by business is most prevalent with YouTube and Blogs and less so with Twitter and Facebook.

The most engaged consumers can actually help a company improve its products and promotions.

Photos, video, and music playlists are most representative of the _____ type of social media.

Many businesses use Twitter as a means to _____.

When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____.

Earned media is like ________.

Trust is a key component of word-of-mouth communication resulting from customer engagement.

Contrast the concept of user engagement in social media with that of traditional media.

The reputation of a company or individual executive can be lost in matter of hours online.

Like all media, social media focuses on bringing information, photos, video, and other content an audience that wants to be entertained.

Marketers use blogs for a variety of reasons, such as _____.

With an innovative strategy, it is possible to get the entire internet universe talking about an organization and its products.

What are some examples of earned media performance metrics?