Question 1

Only registered trademarks are protected under the rules outlined in the US Lanham Act.

Accepted Answer

A) True 
 B)False

Question 2

All of the following can be defined as trade secrets except ________.

Accepted Answer

A)  formulas 
B)  facts 
C)  market data 
D)  algorithms 
A)  formulas 
B)  facts 
C)  market data 
D)  algorithms

Question 3

What are some ways for consumers to protect themselves from fraud? Your answer should include a definition of fraud and a specific website useful in protecting consumers.

Accepted Answer

-Fraud - use of deception and false clai

Question 4

The issue of privacy can be broken down into three general areas. Identify and define these areas.

Accepted Answer

-Seclusion Theory - right to be left alo

Question 5

According to the text, privacy issues have been a subject of close international attention.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following companies have been subject to criticism regarding their possible misuse of users' private information?

Accepted Answer

A)  DoubleClick 
B)  America Online 
C)  Facebook 
D)  All of the above 
A)  DoubleClick 
B)  America Online 
C)  Facebook 
D)  All of the above

Question 7

The issue of data collection is the only problem within the context of online privacy.

Accepted Answer

A) True 
 B)False

Question 8

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

Accepted Answer

A)  law 
B)  ethics 
C)  self-regulation 
D)  privacy 
A)  law 
B)  ethics 
C)  self-regulation 
D)  privacy

Question 9

Favor for the model of self-regulation is supported by all of the following points except ________.

Accepted Answer

A)  the private sector's speed in resolving problems within its area of expertise 
B)  the often contradictory and confusing nature of law 
C)  the motivation to voluntary compliance is compelled by greater consumer confidence 
D)  the insufficiently compelling incentives 
A)  the private sector's speed in resolving problems within its area of expertise 
B)  the often contradictory and confusing nature of law 
C)  the motivation to voluntary compliance is compelled by greater consumer confidence 
D)  the insufficiently compelling incentives

Question 10

The study of ethics has been in existence for over 2,500 years.

Accepted Answer

A) True 
 B)False

Question 11

Shrinkwrap, clickwrap, and break-the-seal represent methods of corporate attempts to communicate software licensing obligations to consumers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an ethical issue currently confronting those who work in electronic environments?

Accepted Answer

A)  intellectual property 
B)  the role of privacy 
C)  freedom of expression 
D)  all of the above 
A)  intellectual property 
B)  the role of privacy 
C)  freedom of expression 
D)  all of the above

Question 13

Metatags can be used to protect against one's own or cyber squat against another's intellectual property, product, or trade name.

Accepted Answer

A) True 
 B)False

Question 14

The concept of privacy encompasses ________.

Accepted Answer

A)  ethical aspects 
B)  legal aspects 
C)  both of the above 
D)  neither of the above 
A)  ethical aspects 
B)  legal aspects 
C)  both of the above 
D)  neither of the above

Question 15

Critics of opt out presumptions argue which of the following points?

Accepted Answer

A)  average consumers are often confused by many opt out routines 
B)  consumers prefer targeted advertising 
C)  the ability of consumers to opt-out cuts down on the effectiveness of marketing efforts 
D)  opt out policies keep marketers from learning anything about consumers 
A)  average consumers are often confused by many opt out routines 
B)  consumers prefer targeted advertising 
C)  the ability of consumers to opt-out cuts down on the effectiveness of marketing efforts 
D)  opt out policies keep marketers from learning anything about consumers

Question 16

Which of the following is not a widely held criticism of spam?

Accepted Answer

A)  it places burdens on network resources 
B)  it reduces the costs of marketing to target consumers 
C)  it is an unwanted intrusion for receivers 
D)  it is often derived from mailing lists not intended to be used for mass solicitation 
A)  it places burdens on network resources 
B)  it reduces the costs of marketing to target consumers 
C)  it is an unwanted intrusion for receivers 
D)  it is often derived from mailing lists not intended to be used for mass solicitation

Question 17

There is currently no law regulating consumers' right to opt-out of unwanted data collection.

Accepted Answer

A) True 
 B)False

Question 18

What are the arguments for and against self-regulation? Which position holds more validity in your opinion?

Accepted Answer

-Pro: Private sector ability to identify

Question 19

According to trademark law, a certain redundancy is permitted as long as there is enough dissimilarity in which of the following factors?

Accepted Answer

A)  type of business 
B)  product name 
C)  language in brand promotions 
D)  all of the above 
A)  type of business 
B)  product name 
C)  language in brand promotions 
D)  all of the above

Only registered trademarks are protected under the rules outlined in the US Lanham Act.

All of the following can be defined as trade secrets except ________.

What are some ways for consumers to protect themselves from fraud? Your answer should include a definition of fraud and a specific website useful in protecting consumers.

The issue of privacy can be broken down into three general areas. Identify and define these areas.

According to the text, privacy issues have been a subject of close international attention.

Which of the following companies have been subject to criticism regarding their possible misuse of users' private information?

The issue of data collection is the only problem within the context of online privacy.

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

Favor for the model of self-regulation is supported by all of the following points except ________.

The study of ethics has been in existence for over 2,500 years.

Shrinkwrap, clickwrap, and break-the-seal represent methods of corporate attempts to communicate software licensing obligations to consumers.

Which of the following is an ethical issue currently confronting those who work in electronic environments?

Metatags can be used to protect against one's own or cyber squat against another's intellectual property, product, or trade name.

The concept of privacy encompasses ________.

Critics of opt out presumptions argue which of the following points?

Which of the following is not a widely held criticism of spam?

There is currently no law regulating consumers' right to opt-out of unwanted data collection.

What are the arguments for and against self-regulation? Which position holds more validity in your opinion?

According to trademark law, a certain redundancy is permitted as long as there is enough dissimilarity in which of the following factors?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 30

E-Marketing Research

Consumer Behavior Online

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 5: Ethical and Legal Issues

Only registered trademarks are protected under the rules outlined in the US Lanham Act.

All of the following can be defined as trade secrets except ________.

What are some ways for consumers to protect themselves from fraud? Your answer should include a definition of fraud and a specific website useful in protecting consumers.

The issue of privacy can be broken down into three general areas. Identify and define these areas.

According to the text, privacy issues have been a subject of close international attention.

Which of the following companies have been subject to criticism regarding their possible misuse of users' private information?

The issue of data collection is the only problem within the context of online privacy.

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

Favor for the model of self-regulation is supported by all of the following points except ________.

The study of ethics has been in existence for over 2,500 years.

Shrinkwrap, clickwrap, and break-the-seal represent methods of corporate attempts to communicate software licensing obligations to consumers.

Which of the following is an ethical issue currently confronting those who work in electronic environments?

Metatags can be used to protect against one's own or cyber squat against another's intellectual property, product, or trade name.

The concept of privacy encompasses ________.

Critics of opt out presumptions argue which of the following points?

Which of the following is not a widely held criticism of spam?

There is currently no law regulating consumers' right to opt-out of unwanted data collection.

What are the arguments for and against self-regulation? Which position holds more validity in your opinion?

According to trademark law, a certain redundancy is permitted as long as there is enough dissimilarity in which of the following factors?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 30

E-Marketing Research

Consumer Behavior Online

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 5: Ethical and Legal Issues　