Exam 9: Product: the Online Offer

Both ________ and ________ are forms of customization available online.

The Internet is a great information equalizer. What does that mean for firms involved in e-commerce?

All of the following are attributes of a good brand name except ________.

Software viruses that do not replicate, but can damage the computer by opening doors for hackers to enter the computer are known as a ________.

When Chris Anderson wrote his book, The Long Tail, he posted draft copies on his blog and engaged readers, who then posted comments about the book. This was an example of:

According to the text, the most important customer benefit that the internet can provide is the capability for ________.

The lowest level of brand relationship intensity is advocacy.

How can marketers integrate hot product ideas into current product mixes? Your answer should include at least four of the six strategies mentioned in the text.

What reasons are there for existing brick-and-mortar firms to choose a different name for their online offerings than for their offline products? What reasons are there for using the same name?

When purchasing a domain name in the United States companies must try to find and reserve an available second-level domain name, which itself must be followed by a ".com."

Customer value can be described as attribute costs minus benefits.

The power shift to buyers, combined with the internet's global reach, allows for unprecedented business and consumer collaboration.

________ is a reflection of the power shift to buyers from sellers.

Disruptive innovations are new products that failed to perform well in the marketplace.

According to the text, product benefits are key components in the value proposition.

In terms of branding the dot-com crash showed ________.

Good names for a new internet brand should do all of the following except ________.

The highest level of brand relationship intensity is community.