Exam 9: Decision Making

If a consumer's ideal state is very near or identical to his or her actual state,which of the following best describes the type of problem recognition the consumer would most likely have?

What are noncompensatory rules? When are they used? Briefly describe the three types of noncompensatory rules.

A straight rebuy is considered a habitual decision.

A hot and thirsty customer buys a cool drink and finds it very satisfying.He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty.This is an example of ________.

Decisions driven by our emotional responses to a product are called ________.

The experiential perspective stresses the importance of learning in decision-making.

People often make decisions on the basis of a mental accounting.One facet of this accounting is making a decision based on the way a problem was posed.This is called ________.

What are determinant attributes?

What is an evoked set?

A shortcut to making a decision is called inertia.

List and describe the three "buckets" of consumer decision making.