Exam 14: Culture

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Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

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B

A style typically begins as a risky or unique statement by a relatively small group of people.

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Pavel is an inventor.He read that there were several million people who could not sleep at night until they looked under the bed.He invented a light that could be put under the bed and went on automatically when someone looked there.Pavel's product is designed to help people perform a ________.

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A

When Bob,a wealthy real estate investor,saw an inner city kid wearing a heavy gold chain with a medallion around his neck,Bob wanted the same for himself.Bob's behavior is best explained by the ________.

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In the modern holiday ritual of Christmas,the figures of Christ and Santa can be seen as binary opposites; one promotes selflessness while the other promotes materialism.

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Once a culture is established,it doesn't change.An apparent change in a culture is simply the emergence of a new culture.

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In the cultural production process,the people who control the flow of information between producers and customers are called ________.

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The systematic acquisition of a particular object or set of objects is called ________.

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A special ritual marking a person's transition from one role to another is called a ________.

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Fashion refers to ________.

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Define rites of passage.Describe the three rites of passage phases.Give at least two rites of passage examples.

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Romance novels often follow a cultural formula.

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Gift giving involves economic and symbolic exchange.

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A cultural production system is a ________.

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________ is when ordinary objects,events,and even people take on sacred meaning.

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________ is the way people maintain an orderly social life.

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A culture production system is a set of individuals and organizations that create and market cultural products.

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The Macah,a Native American tribe from the Northwest,built functional seagoing canoes that are considered works of art by modern shipbuilders.By definition,these boats would be considered ________.

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The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.

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A fad is a relatively long-term acceptance cycle in today's marketplace because of the money necessary to develop the fad.

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