Exam 9: Decision Making

Evaluating the effort when we need to make a particular choice is called the ________.

Kraft has repackaged its salad dressings as "anything" dressings to encourage people to shift their ________ and consider the dressings as a complement to more than just salads.

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?

The first step in the cognitive decision-making process is ________.

Directories and portals,Web site evaluators,forums,fan clubs,and user groups are all forms of which of the following?

Pepsi A.M.was positioned as a coffee substitute.In one test market,Pepsi A.M.was introduced onto a university campus.It was both an immense hit and a total failure.The product always sold out in vending machines,but the consumption of coffee stayed the same and the sale of other Pepsi products declined.In terms of levels of categorization,discuss what created the problem in the test market.

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

Latrell finds that every time he goes to select athletic shoes he always buys the same brand.In fact,he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices.Latrell's purchase decision process has become one of less and less effort.Latrell's decision process in an example of ________.

Demonstrate how a marketer could use neuromarketing to advance the cause of his product.You may use any example you choose for your demonstration.

A consumer who buys the same brand over and over again exhibits ________.

________ describes consumption at the low end.

If a consumer is following the lexicographic rule in her decision making,than she would select a brand that is the best on the most important attribute.

People often make decisions on the basis of mental accounting.One facet of this accounting is making a decision based on the way a problem was posed.This is called ________.

List and define the five stages of the cognitive decision-making process.

A consumer's overall reaction to a product after it was purchased is called feature creep.

________ is a frenzied,guilt-ridden compromise between conflicting cultural ideals of motherhood and professionalism.

Claire remembers that uniquely wonderful taste that can only come from a frosty mug of root beer.As she heads to the soft drink aisle in the grocery store,she decides that today is the day to experience her root beer again.Claire has just conducted what is called an informational search.

Incidental learning occurs after a very concentrated search for information.

Tanya type scans the newspaper ads every day for new information about current fashion styles and trends,even though she isn't thinking about buying clothes anytime soon.Tanya is engaging in a(n)________ search.

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?