Exam 9: Decision Making

Tomorrow,Janice will be attending a party with a buffet.In anticipation of splurging on delicious food,she is eating very little today.Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

According to ________,utility is defined in terms of gains and losses.

Explain how higher prices impact the consumer buying process.

How can marketers help people organize information on the internet?

Define framing.

Self-regulation refers to a person's efforts to change or maintain his actions over time.

Evaluative criteria are the dimensions used to judge the merits of competing options.

According to the ________ rule,a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

Describe the loss aversion tendency and provide an example from your own experience.

Les just bought a megaphone of root beer.As he drinks from the giant cup,he eventually becomes full.One of his friend's comments,"If you don't stop drinking that stuff,you will get sick." Les replies,"Hey,I bought it,and I am not going to waste one drop of it." Les's behavior best illustrates ________.

In a consensual purchase decision,the group agrees on the desired purchase.

Cybermediaries are sophisticated software programs that use collaborative filtering technologies to learn from past behavior.

According to ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

Features actually used to differentiate among choices are called ________ attributes.

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.

The kin network is still the most common family unit.

Habitual decision making is the lowest order of buying decision making.