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  2. Topic
    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 9: Decision Making
  5. Question
    Decisions Driven by Our Emotional Responses to a Product Are
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Decisions Driven by Our Emotional Responses to a Product Are

Question 65

Question 65

Multiple Choice

Decisions driven by our emotional responses to a product are called ________.


A) affective
B) habitual
C) cognitive
D) compensatory

Correct Answer:

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