Exam 18: Social Impact,responsibility, and Ethics: Is It Right

What is the purpose of the Institute for Advertising Ethics' Principles and Practices for Advertising Ethics?

Although some doctors appreciate that pharmaceutical advertising has caused consumers to become more active in managing their own health and more informed about their drug options,other doctors feel pressured to write inappropriate prescriptions because their patients are influenced by the drug ad claims.What is this called,when an external message,like an advertisement,causes people to feel a need to buy and use a product?

Some claim advertising has actively created a society that is overly concerned with personal hygiene.Advertising has bombarded consumers with so many ads for products that remove our body odors,make our teeth white,or make our hair shine that we have become obsessed with outer appearances.Which side of the social debate on advertising do supporters of this statement most likely take?

Nike's longtime symbol on its products and ads is the Nike "Swoosh," which looks like a curved checkmark.If another athletic shoemaker used that symbol on its products or in its ads,that company would most likely be guilty of ________.

Adbusters.org is an example of a(n)________.

In 2007,syndicated radio host Don Imus made sexist and racist comments about players on the Rutgers women's basketball team during his radio show.Radio stations that aired the program would most likely have been concerned about regulatory action from which of the following as a result of the comments that were broadcast?

What is the primary agency governing marketing communications?

In which case did the Supreme Court establish a test that determines to what extent the government can restrict advertising?

Some Asian and Middle Eastern countries are critical of what they see as America's materialism and disrespectful behavior toward elders and are worried that advertising will encourage their young people to adopt these viewpoints.It is most accurate to say that these countries are concerned about ________.

Advertising has been criticized because it is used to drive people to feel a need or want.What is this called and why is advertising criticized?