Exam 18: Social Impact,responsibility, and Ethics: Is It Right

In 1971,what organization did several professional advertising associations,in conjunction with the Council of Better Business Bureaus,establish to negotiate voluntary withdrawal of national advertising that professionals consider deceptive?

In a focus group of women in their 50s,participants objected to health care ads showing older women with arthritis in sedentary positions.They would prefer to see the women working out in a gym.This is an example of ________.

One potential benefit to shockvertising is that the controversy attracts attention and buzz.

Which of the following best explains why the amount of prescription drug advertising has increased since 1997?

Virtually all major advertisers and advertising agencies have in-house ad review procedures,typically including reviews by agency and client attorneys.

Which term describes what happens when Western culture is imposed on others?

The concern that children may be exploited by certain advertising messages could be addressed by both the FTC and the FCC.

The most basic federal law that governs advertising is the ________ Amendment to the U.S.Constitution.

Bayer Aspirin claims that it relieves headache pain three times faster than does Tylenol.What type of advertising is this?

Which federal agency oversees package labeling,ingredient listing,and advertising for food and pharmaceuticals?

The FTC's policy on ________relies on the likelihood that the advertisement is misleading,the reasonability of the consumer's interpretation,and the probability of material injury.

Cigarette advertising on ________ has been banned since 1971.

Explain the distinctions between ethics and morals.

Which of the following refers to the ethically questionable practice of companies paying or providing incentives for bloggers to post positive comments about products?

List three ethical questions advertising professionals can ask themselves when confronted with ethical dilemmas concerning whether shockvertising "crosses a line."

________ are frameworks for right actions and are primarily the domain of religion and philosophy.

Which of the following states a message that is UNTRUE?

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls.In fact,she has more than 20 Barbie dolls and lots of clothes and accessories,including three cars,a house with furniture,and an airplane.Mattel,the manufacturer of Barbie,also sells many other products with the Barbie brand,such as games,notebooks,and girls' clothing,to name a few. -What self-regulatory agencies would likely investigate advertisements for Barbie?

Which of the following was NOT required by the Children's Television Advertising Practice Act of 1990?

In New York City,a series of advertisements on billboards and subway cars conveys the image of soda into bottles of fat.Many of these images also include people trying to drink the fatty contents of the bottle.The advertisements,sponsored by the NYC Health Department,ask "Are you pouring on the pounds?" Looking at the images is unsettling for many viewers.This is an example of ________.