Exam 18: Social Impact,responsibility, and Ethics: Is It Right

The Federal Communications Commission (FCC)has the power to ban the airing of messages,including ads,that are deceptive or in poor taste.

The two operating arms of the Advertising Self-Regulatory Council are the ________.

Which arm of the Advertising Self-Regulatory Council is made up of people from the field of advertising who evaluate complaints submitted by consumers,consumer groups,industrial organizations,and advertising firms?

To be considered deceptive under FTC policy,a false or misleading advertisement must influence consumers' decision making about the product or service advertised.

Explain the "injurious" element of the current FTC policy on deception.

If the National Advertising Review Board (NARB)and an allegedly deceptive advertiser cannot reach a satisfactory resolution,the case is most likely referred to the ________.

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls.In fact,she has more than 20 Barbie dolls and lots of clothes and accessories,including three cars,a house with furniture,and an airplane.Mattel,the manufacturer of Barbie,also sells many other products with the Barbie brand,such as games,notebooks,and girls' clothing,to name a few. -Amy's mother limits Amy's television viewing time because she feels there is just too much advertising influencing her child to want more stuff.However,there are restrictions regarding advertising toward children.Briefly name and describe the laws and regulations specific to television advertising targeted at children.

John works for an advertising agency whose client wants to reach Hispanic consumers living in Florida and Texas.He decides that one ad execution is sufficient because he believes that all Hispanics are the same.John is using a(n)________ to make his decision.

How is the Distilled Spirits Council a model for industry self-regulation?

In advertising,an action that is legal is by definition ethical.

Which of the following describes a URL?

General Foods and Colgate-Palmolive have their own codes of behavior and criteria to determine whether their ads are acceptable.Which type of self-regulation does this demonstrate?

Which term refers to advertising that praises the item to be sold with subjective opinions,superlatives,or exaggerations,and states no specific facts?

Under the First Amendment to the U.S.Constitution,protection of commercial speech is absolute.

The corrective advertising required by the Warner-Lambert v.FTC case shows how corrective advertising can change consumers' impressions created by deceptive advertising.

Unfair methods of competition in commerce were declared unlawful by the ________.

Which of the following gave the FTC the authority to provide consumers methods for seeking redress or restitution for deceptive marketing practices?

Which statement regarding cease-and-desist orders issued by the FTC is FALSE?

Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as ________.

In comparison to the United States,Canada and Australia have stronger restrictions against tobacco advertising.