Multiple Choice
Although some doctors appreciate that pharmaceutical advertising has caused consumers to become more active in managing their own health and more informed about their drug options,other doctors feel pressured to write inappropriate prescriptions because their patients are influenced by the drug ad claims.What is this called,when an external message,like an advertisement,causes people to feel a need to buy and use a product?
A) demand creation
B) shockvertising
C) indirect advertising
D) endorsement advertising
E) puffery
Correct Answer:
Verified
Correct Answer:
Verified
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