Question 1

Self-Reference Criterion assumes that the environmental variables that are prevalent in the researcher's home market are also applicable to the foreign country.

Accepted Answer

A) True 
 B)False

Question 2

The role of the research objective is to provide guidance to the research design.The more specific the research question, the less valuable is the guidance.

Accepted Answer

A) True 
 B)False

Question 3

The expected value under uncertainty is

Accepted Answer

A)  $520,000 
B)  $460,000 
C)  $400,000 
D)  $120,000 
E)  $60,000 
A)  $520,000 
B)  $460,000 
C)  $400,000 
D)  $120,000 
E)  $60,000

Question 4

The Bayesian approach to decision making

Accepted Answer

A)  assigns probabilities to each state of nature based on relative frequency probabilities 
B)  uses personal probabilities reflecting the decision maker's confidence in the truth of a specific proposition 
C)  is based on the principle of insufficient reason 
D)  assumes complete ignorance about the true state of nature 
A)  assigns probabilities to each state of nature based on relative frequency probabilities 
B)  uses personal probabilities reflecting the decision maker's confidence in the truth of a specific proposition 
C)  is based on the principle of insufficient reason 
D)  assumes complete ignorance about the true state of nature

Question 5

The sole involvement of the Marketing Planning and Information System in the marketing research process consists of pointing out the need for research.

Accepted Answer

A) True 
 B)False

Question 6

Gathering information on questions that would help the management to narrow down the possibilities for their marketing activities in an international context is called

Accepted Answer

A) an exploratory survey. 
B) foreign market opportunity analysis. 
C) programmatic research. 
D) formalized research. 
E) international research. 
A) an exploratory survey. 
B) foreign market opportunity analysis. 
C) programmatic research. 
D) formalized research. 
E) international research.

Question 7

There are three elements in the research objective: the research questions which specify the information needed; hypotheses which are alternative answers to the research questions; and an outline of the research design.

Accepted Answer

A) True 
 B)False

Question 8

A hypothesis should always be stated, even if it is a simple restatement of the research question, since the creation of a hypothesis is part of the formal marketing plan.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a part of the research process?

Accepted Answer

A) Formulation of the problem 
B) Calculating the expected value of the project 
C) Analyzing the data 
D) Discussing the background of the research with decision makers 
E) All of these are part of the research process. 
A) Formulation of the problem 
B) Calculating the expected value of the project 
C) Analyzing the data 
D) Discussing the background of the research with decision makers 
E) All of these are part of the research process.

Question 10

The value of perfect information is calculated as the sum of the probability of obtaining the k-th research result times the value of the k-th research result, where the k are the different research results.

Accepted Answer

A) True 
 B)False

Question 11

Probably the most important source of a hypothesis is a combination of a manager's past experience with similar problems and the use of judgment.

Accepted Answer

A) True 
 B)False

Question 12

The major reason for failure of businesses in foreign environment's has been the Self-Reference Criterion adopted by researchers in defining the problem in a foreign country.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following should be understood before developing the research purpose?

Accepted Answer

A) The decision alternatives and means of choosing among them 
B) The timing and importance of the decision to be made 
C) Anticipated problems or opportunities 
D) The expectations and objectives of the research users 
E) All of these 
A) The decision alternatives and means of choosing among them 
B) The timing and importance of the decision to be made 
C) Anticipated problems or opportunities 
D) The expectations and objectives of the research users 
E) All of these

Question 14

The most important activity stage in the marketing research process is

Accepted Answer

A)  marketing problem or opportunity identification 
B)  marketing research project design 
C)  data collection 
D)  preparing and presentation of the research report 
A)  marketing problem or opportunity identification 
B)  marketing research project design 
C)  data collection 
D)  preparing and presentation of the research report

Question 15

In general, more specification is added to the research question when a hypothesis the anticipated answer to the research question) is stated.

Accepted Answer

A) True 
 B)False

Question 16

Research problems in cross-cultural contexts are due to:

Accepted Answer

A) differences in socioeconomic conditions, 
B) levels of economic development, 
C) differences in any of the macroenvironmental factors 
D) all of the above 
E) none of the above 
A) differences in socioeconomic conditions, 
B) levels of economic development, 
C) differences in any of the macroenvironmental factors 
D) all of the above 
E) none of the above

Question 17

Even if the results of a project fail to answer the research question, the information still helps the decision maker.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following could be the covert purpose for a research study?

Accepted Answer

A) Postponement of an awkward decision, such as recalling an old product. 
B) A desire to give the researcher responsibility for a difficult decision. 
C) A manager's need for public relations for his programs. 
D) A manager's desire to confirm the wisdom of a decision which has already been made. 
E) All of these 
A) Postponement of an awkward decision, such as recalling an old product. 
B) A desire to give the researcher responsibility for a difficult decision. 
C) A manager's need for public relations for his programs. 
D) A manager's desire to confirm the wisdom of a decision which has already been made. 
E) All of these

Question 19

Planning is supported by the information system, which 1) anticipates the type of information required by decision makers and 2) organizes data that have been collected to ensure their availability when needed.

Accepted Answer

A) True 
 B)False

Question 20

What is the expected value under certainty?

Accepted Answer

A)  $8.4 million 
B)  $7.0 million 
C)  $9.8 million 
D)  $5.0 million 
E)  $10.0 million 
A)  $8.4 million 
B)  $7.0 million 
C)  $9.8 million 
D)  $5.0 million 
E)  $10.0 million

Exam 3: The Marketing Research Process

Self-Reference Criterion assumes that the environmental variables that are prevalent in the researcher's home market are also applicable to the foreign country.

The role of the research objective is to provide guidance to the research design.The more specific the research question, the less valuable is the guidance.

The expected value under uncertainty is

The Bayesian approach to decision making

The sole involvement of the Marketing Planning and Information System in the marketing research process consists of pointing out the need for research.

Gathering information on questions that would help the management to narrow down the possibilities for their marketing activities in an international context is called

There are three elements in the research objective: the research questions which specify the information needed; hypotheses which are alternative answers to the research questions; and an outline of the research design.

A hypothesis should always be stated, even if it is a simple restatement of the research question, since the creation of a hypothesis is part of the formal marketing plan.

Which of the following is not a part of the research process?

The value of perfect information is calculated as the sum of the probability of obtaining the k-th research result times the value of the k-th research result, where the k are the different research results.

Probably the most important source of a hypothesis is a combination of a manager's past experience with similar problems and the use of judgment.

The major reason for failure of businesses in foreign environment's has been the Self-Reference Criterion adopted by researchers in defining the problem in a foreign country.

Which of the following should be understood before developing the research purpose?

The most important activity stage in the marketing research process is

In general, more specification is added to the research question when a hypothesis the anticipated answer to the research question) is stated.

Research problems in cross-cultural contexts are due to:

Even if the results of a project fail to answer the research question, the information still helps the decision maker.

Which of the following could be the covert purpose for a research study?

Planning is supported by the information system, which 1) anticipates the type of information required by decision makers and 2) organizes data that have been collected to ensure their availability when needed.

What is the expected value under certainty?

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters