Question 1

Of the following research questions, which could not be answered by exploratory research?

Accepted Answer

A

Question 2

Asking experts their opinions and doing depth and focus-group interviews are examples of qualitative research.

Accepted Answer

A) True 
 B)False  True

Question 3

Tactical decisions concern

Accepted Answer

A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets 
A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets B

Question 4

To find out the effect of price on sales of a particular brand, the most appropriate research design would be

Accepted Answer

A)  exploratory research 
B)  causal research 
C)  descriptive research 
D)  primary research 
E)  none of the above 
A)  exploratory research 
B)  causal research 
C)  descriptive research 
D)  primary research 
E)  none of the above

Question 5

Although research approaches can be classified into one of three general categories of research, there is no significant difference between the categories.

Accepted Answer

A) True 
 B)False

Question 6

To "anticipate the analysis of data" means that a researcher should

Accepted Answer

A) write down all of his or her expectations and report those findings which confirm a priori beliefs. 
B) plan how each of the data items is to be analyzed. 
C) expect that the data may sometimes be more interesting than useful. 
D) expect that occasionally the data will not successfully test the hypotheses. 
E) do all of these 
A) write down all of his or her expectations and report those findings which confirm a priori beliefs. 
B) plan how each of the data items is to be analyzed. 
C) expect that the data may sometimes be more interesting than useful. 
D) expect that occasionally the data will not successfully test the hypotheses. 
E) do all of these

Question 7

A research design can be defined as the detailed blueprint used to guide the implementation of a research study towards the realization of its objectives.

Accepted Answer

A) True 
 B)False

Question 8

Because the results of research studies are unpredictable, it is not possible to judge beforehand whether specific cross-tabulations of one question by another will be relevant to the research question.

Accepted Answer

A) True 
 B)False

Question 9

A causal approach should be used when

Accepted Answer

The answer of A causal approach should be used when...

Question 10

PERT is a network approach that divides the marketing research project into multiple components and estimates the time required for each activity.

Accepted Answer

A) True 
 B)False

Question 11

Sources of secondary data are:

Accepted Answer

A) the existing company information system 
B) databanks of other organizations 
C) syndicated data sources 
D) all of the above 
E) none of the above 
A) the existing company information system 
B) databanks of other organizations 
C) syndicated data sources 
D) all of the above 
E) none of the above

Question 12

________ occurs when an inappropriate population is chosen to obtain data for the research study.

Accepted Answer

A) Selection error 
B) Sampling frame error 
C) Population specification error 
D) Nonprobability error 
E) Population error 
A) Selection error 
B) Sampling frame error 
C) Population specification error 
D) Nonprobability error 
E) Population error

Question 13

Sampling frame error occurs when an inappropriate population is chosen for the research study.

Accepted Answer

A) True 
 B)False

Question 14

Descriptive research can isolate the cause in a cause-and-effect relationship.

Accepted Answer

A) True 
 B)False

Question 15

Global strategic decisions concern

Accepted Answer

A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets 
A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets

Question 16

To find out if the automobile purchased is related to the buyer's income, one would use

Accepted Answer

A)  descriptive research 
B)  exploratory research 
C)  causal research 
D)  none of the above 
A)  descriptive research 
B)  exploratory research 
C)  causal research 
D)  none of the above

Question 17

Design errors are also called research induced errors.

Accepted Answer

A) True 
 B)False

Question 18

The three research approaches - exploratory, descriptive, and causal--are often used to complement each other in a research study.

Accepted Answer

A) True 
 B)False

Question 19

The sampling plan may describe all of the following except

Accepted Answer

A) how demographic questions will be cross-tabulated. 
B) how a subgroup of the population of interest will be chosen. 
C) the size of the sample. 
D) how to minimize the effects of nonresponse by sample members. 
E) what kind of sample to use, probability or nonprobability. 
A) how demographic questions will be cross-tabulated. 
B) how a subgroup of the population of interest will be chosen. 
C) the size of the sample. 
D) how to minimize the effects of nonresponse by sample members. 
E) what kind of sample to use, probability or nonprobability.

Question 20

The research objective, approach, and tactics should fit together. A researcher has an indication that the decision process is not going well when earlier decisions have to be modified because of subsequent decisions.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design and Implementation

Of the following research questions, which could not be answered by exploratory research?

Asking experts their opinions and doing depth and focus-group interviews are examples of qualitative research.

Tactical decisions concern

To find out the effect of price on sales of a particular brand, the most appropriate research design would be

Although research approaches can be classified into one of three general categories of research, there is no significant difference between the categories.

To "anticipate the analysis of data" means that a researcher should

A research design can be defined as the detailed blueprint used to guide the implementation of a research study towards the realization of its objectives.

Because the results of research studies are unpredictable, it is not possible to judge beforehand whether specific cross-tabulations of one question by another will be relevant to the research question.

A causal approach should be used when

PERT is a network approach that divides the marketing research project into multiple components and estimates the time required for each activity.

Sources of secondary data are:

________ occurs when an inappropriate population is chosen to obtain data for the research study.

Sampling frame error occurs when an inappropriate population is chosen for the research study.

Descriptive research can isolate the cause in a cause-and-effect relationship.

Global strategic decisions concern

To find out if the automobile purchased is related to the buyer's income, one would use

Design errors are also called research induced errors.

The three research approaches - exploratory, descriptive, and causal--are often used to complement each other in a research study.

The sampling plan may describe all of the following except

The research objective, approach, and tactics should fit together. A researcher has an indication that the decision process is not going well when earlier decisions have to be modified because of subsequent decisions.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters