Question 1

The main advantage of the internet in marketing research is its broad scope and comparably low cost.

Accepted Answer

A) True 
 B)False  True

Question 2

Online tracking mechanisms

Accepted Answer

A)  Provide visual cues to researchers 
B)  Slow and time consuming 
C)  Makes it difficult for researchers to understand the degree of awareness of an advertisement 
D)  All of the above 
A)  Provide visual cues to researchers 
B)  Slow and time consuming 
C)  Makes it difficult for researchers to understand the degree of awareness of an advertisement 
D)  All of the above A

Question 3

National trends of Internet usage have increased with improved education, income, and theadvancements in smart phones and tablets.

Accepted Answer

A) True 
 B)False  True

Question 4

An actively recruited online panel involves an open pool of participants.

Accepted Answer

A) True 
 B)False

Question 5

Contextual advertisements refers to advertisements displayed at the top of the search Results.

Accepted Answer

A) True 
 B)False

Question 6

The advantage s) of online panels is/are

Accepted Answer

A)  possibility of covering a wide audience 
B)  the ability to conduct international research from one place 
C)  the viability of electronic monitoring of respondents through log file analyses 
D)  All of the above 
A)  possibility of covering a wide audience 
B)  the ability to conduct international research from one place 
C)  the viability of electronic monitoring of respondents through log file analyses 
D)  All of the above

Question 7

True measure of effectiveness of ads on the WWW is measured by

Accepted Answer

A)  AdCount 
B)  "Click-through" rates 
C)  Number of Web cruisers seeing the ad 
D)  none of the above 
A)  AdCount 
B)  "Click-through" rates 
C)  Number of Web cruisers seeing the ad 
D)  none of the above

Question 8

For Search Engine advertising to be effective, the target audience must be properly identified and the keyword phrases used for searching must be placed strategically on the website.

Accepted Answer

A) True 
 B)False

Question 9

The interactive element of online advertising enables advertisers to develop a one-to-one relationship with prospective and existing clients.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not true about online tracking?

Accepted Answer

A)  provides a means to test viewers' ad recognition by providing visual cues 
B)  yields faster results 
C)  helps determine the degree of awareness of a campaign by comparing audience segments 
D)  always provides accurate audience measurements 
A)  provides a means to test viewers' ad recognition by providing visual cues 
B)  yields faster results 
C)  helps determine the degree of awareness of a campaign by comparing audience segments 
D)  always provides accurate audience measurements

Question 11

It is possible to determine the degree of awareness of an online advertising campaign by comparing segments of the audience.

Accepted Answer

A) True 
 B)False

Question 12

A limitation with advertising on the World Wide Web is

Accepted Answer

A)  the advertising costs are very high 
B)  difficult to measure exposure 
C)  only software engineers read the advertisements 
D)  none of the above 
A)  the advertising costs are very high 
B)  difficult to measure exposure 
C)  only software engineers read the advertisements 
D)  none of the above

Question 13

Opt-ins typically lead to lower response rates in online marketing research

Accepted Answer

A) True 
 B)False

Question 14

To prevent outsiders from accessing the intranet, companies use

Accepted Answer

A)  passwords 
B)  Firewalls 
C)  Local Area Network 
D)  none of the above 
A)  passwords 
B)  Firewalls 
C)  Local Area Network 
D)  none of the above

Question 15

Using Google analytics, marketers can strengthen their marketing activities by

Accepted Answer

A)  Targeting consumers 
B)  Managing online advertisement 
C)  Understanding regional distribution of visitors 
D)  All of the above 
A)  Targeting consumers 
B)  Managing online advertisement 
C)  Understanding regional distribution of visitors 
D)  All of the above

Question 16

With online tracking , it is possible to understand viewer awareness of Advertisement.

Accepted Answer

A) True 
 B)False

Question 17

While personalization is preferred by most consumers, the privacy fears associated with that continues to grow.

Accepted Answer

A) True 
 B)False

Question 18

Cyberatlas provides information on

Accepted Answer

A)  Internet addresses 
B)  WWW markets on advertising, finance and search services 
C)  world maps 
D)  E-mail addresses 
A)  Internet addresses 
B)  WWW markets on advertising, finance and search services 
C)  world maps 
D)  E-mail addresses

Question 19

Which one of the following is an online tracking system?

Accepted Answer

A)  Google Chrome 
B)  Mozilla Firefox 
C)  Internet Explorer 
D)  AdCount 
E)  All of the above 
A)  Google Chrome 
B)  Mozilla Firefox 
C)  Internet Explorer 
D)  AdCount 
E)  All of the above

Question 20

No intermediaries are a big disadvantage of E-mail surveys.

Accepted Answer

A) True 
 B)False

Exam 7: Marketing Research on the Internet

The main advantage of the internet in marketing research is its broad scope and comparably low cost.

Online tracking mechanisms

National trends of Internet usage have increased with improved education, income, and theadvancements in smart phones and tablets.

An actively recruited online panel involves an open pool of participants.

Contextual advertisements refers to advertisements displayed at the top of the search Results.

The advantage s) of online panels is/are

True measure of effectiveness of ads on the WWW is measured by

For Search Engine advertising to be effective, the target audience must be properly identified and the keyword phrases used for searching must be placed strategically on the website.

The interactive element of online advertising enables advertisers to develop a one-to-one relationship with prospective and existing clients.

Which of the following is not true about online tracking?

It is possible to determine the degree of awareness of an online advertising campaign by comparing segments of the audience.

A limitation with advertising on the World Wide Web is

Opt-ins typically lead to lower response rates in online marketing research

To prevent outsiders from accessing the intranet, companies use

Using Google analytics, marketers can strengthen their marketing activities by

With online tracking , it is possible to understand viewer awareness of Advertisement.

While personalization is preferred by most consumers, the privacy fears associated with that continues to grow.

Cyberatlas provides information on

Which one of the following is an online tracking system?

No intermediaries are a big disadvantage of E-mail surveys.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters