Question 1

A hypothesis is a possible answer to a research question

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not true about the research process?

Accepted Answer

A) It is a systematic, planned approach. 
B) It ensures that the stages of the research project will be independent of each other. 
C) It guides the project from conception to the final analysis and presentation of results. 
D) It creates a consistency between the research design and the research purpose. 
E) All of these are true. 
A) It is a systematic, planned approach. 
B) It ensures that the stages of the research project will be independent of each other. 
C) It guides the project from conception to the final analysis and presentation of results. 
D) It creates a consistency between the research design and the research purpose. 
E) All of these are true.

Question 3

Which of the following statements regarding the relationship between research users and researchers is false?

Accepted Answer

A) When an internal problem is being studied, the researcher should not know the identities of the research users. 
B) The more a researcher knows about the objectives of the research users, the more valuable the researcher is likely to be. 
C) The larger the problem, the more difficult it tends to be for a researcher to maintain contact with the research users. 
D) They should have a shared understanding of decision alternatives, the importance of the decision, and the problems or opportunities
That are anticipated. 
E) All of these are true. 
A) When an internal problem is being studied, the researcher should not know the identities of the research users. 
B) The more a researcher knows about the objectives of the research users, the more valuable the researcher is likely to be. 
C) The larger the problem, the more difficult it tends to be for a researcher to maintain contact with the research users. 
D) They should have a shared understanding of decision alternatives, the importance of the decision, and the problems or opportunities
That are anticipated. 
E) All of these are true.

Question 4

The expected value of perfect information EVPI) is

Accepted Answer

A)  $400,000 
B)  $120,000 
C)  $60,000 
D)  $0 
E)  -$60,000 
A)  $400,000 
B)  $120,000 
C)  $60,000 
D)  $0 
E)  -$60,000

Question 5

Which of the following is not true about hypotheses?

Accepted Answer

A) A hypothesis is a possible answer to a research question. 
B) A hypothesis usually adds specificity to a research question. 
C) Only one hypothesis is concerned with each specific research purpose. 
D) The alternative hypothesis is often obvious and need not be stated. 
E) Not all situations require the development of hypotheses. 
A) A hypothesis is a possible answer to a research question. 
B) A hypothesis usually adds specificity to a research question. 
C) Only one hypothesis is concerned with each specific research purpose. 
D) The alternative hypothesis is often obvious and need not be stated. 
E) Not all situations require the development of hypotheses.

Question 6

The value of perfect information is always positive.

Accepted Answer

A) True 
 B)False

Question 7

The research process consists of connected stages or steps that guide a project from its conception to the final analysis, recommendations, and ultimate action.

Accepted Answer

A) True 
 B)False

Question 8

The value of perfect information is calculated to provide the manager with an estimate of how much he should spend on research.

Accepted Answer

A) True 
 B)False

Question 9

More than one hypothesis will tend to make the research question more general.For that reason, researchers should usually limit themselves to developing only one hypothesis.

Accepted Answer

A) True 
 B)False

Question 10

A concept test is employed to determine if a concept should be developed further

Accepted Answer

A) True 
 B)False

Question 11

A specific research purpose can have only a specific research question.

Accepted Answer

A) True 
 B)False

Question 12

There is no difference in the level of complication between an international and domestic marketing research.

Accepted Answer

A) True 
 B)False

Question 13

If a decision will not be affected by the research results, the value of perfect information is zero.

Accepted Answer

A) True 
 B)False

Question 14

The development of a research purpose and the formulation of research objectives that serve to guide the research unfortunately are the least important steps in the research process.

Accepted Answer

A) True 
 B)False

Question 15

The research objective is a statement of the information that is needed.This objective should be consistent with the decision described in the research purpose.

Accepted Answer

A) True 
 B)False

Question 16

The expected value under certainty is

Accepted Answer

A)  $520,000 
B)  $460,000 
C)  $400,000 
D)  $120,000 
E)  $60,000 
A)  $520,000 
B)  $460,000 
C)  $400,000 
D)  $120,000 
E)  $60,000

Question 17

The following is not a part of the Research Objectives

Accepted Answer

A) research question. 
B) analysis of results. 
C) development of hypotheses. 
D) scope. 
E) all of the above 
A) research question. 
B) analysis of results. 
C) development of hypotheses. 
D) scope. 
E) all of the above

Question 18

IMR is more complicated because of the necessity to ensure construct, measurement, sampling, and analysis equivalence before any cross‐cultural study is conducted.

Accepted Answer

A) True 
 B)False

Question 19

Researchers should know the objectives and expectations of the managers making decisions, since that will result in a higher probability of research acceptance.

Accepted Answer

A) True 
 B)False

Question 20

The specification of research tactics is the most important part of the research process.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Research Process

A hypothesis is a possible answer to a research question

Which of the following is not true about the research process?

Which of the following statements regarding the relationship between research users and researchers is false?

The expected value of perfect information EVPI) is

Which of the following is not true about hypotheses?

The value of perfect information is always positive.

The research process consists of connected stages or steps that guide a project from its conception to the final analysis, recommendations, and ultimate action.

The value of perfect information is calculated to provide the manager with an estimate of how much he should spend on research.

More than one hypothesis will tend to make the research question more general.For that reason, researchers should usually limit themselves to developing only one hypothesis.

A concept test is employed to determine if a concept should be developed further

A specific research purpose can have only a specific research question.

There is no difference in the level of complication between an international and domestic marketing research.

If a decision will not be affected by the research results, the value of perfect information is zero.

The development of a research purpose and the formulation of research objectives that serve to guide the research unfortunately are the least important steps in the research process.

The research objective is a statement of the information that is needed.This objective should be consistent with the decision described in the research purpose.

The expected value under certainty is

The following is not a part of the Research Objectives

IMR is more complicated because of the necessity to ensure construct, measurement, sampling, and analysis equivalence before any cross‐cultural study is conducted.

Researchers should know the objectives and expectations of the managers making decisions, since that will result in a higher probability of research acceptance.

The specification of research tactics is the most important part of the research process.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters