Question 1

Which of the following is not an advantage of online methods?

Accepted Answer

A)  Scope of information available 
B)  Speed of information access and retrieval 
C)  Sole reliance on the accuracy of the abstract author 
D)  Commercially available search procedures provide considerable flexibility and efficiency 
A)  Scope of information available 
B)  Speed of information access and retrieval 
C)  Sole reliance on the accuracy of the abstract author 
D)  Commercially available search procedures provide considerable flexibility and efficiency

Question 2

Budgets are an outcome of an internal accounting and control system and are termed outcome data.

Accepted Answer

A) True 
 B)False

Question 3

Secondary data may do all of the following except

Accepted Answer

A) eliminate the need for primary data whenever the required data are specific and topical. 
B) expand a researcher's understanding of a problem. 
C) suggest research design alternatives. 
D) provide a means of validating a sample. 
E) secondary data do all of these. 
A) eliminate the need for primary data whenever the required data are specific and topical. 
B) expand a researcher's understanding of a problem. 
C) suggest research design alternatives. 
D) provide a means of validating a sample. 
E) secondary data do all of these.

Question 4

Secondary data is data specified, collected, and recorded by someone other than the user.

Accepted Answer

A) True 
 B)False

Question 5

Trade association publications should be avoided because the source of their information is biased.

Accepted Answer

A) True 
 B)False

Question 6

Compared to primary data, the two advantages of secondary data are they

Accepted Answer

A)  can be gathered quickly and inexpensively 
B)  are generally more objective and accurate 
C)  are generally more objective and accurate. 
D)  are always internal to the firm and more relevant to the firm's problems 
E)  none of the above 
A)  can be gathered quickly and inexpensively 
B)  are generally more objective and accurate 
C)  are generally more objective and accurate. 
D)  are always internal to the firm and more relevant to the firm's problems 
E)  none of the above

Question 7

Which of the following statements about internal records is false?

Accepted Answer

A) Internal records provide data on marketing inputs and outputs. 
B) The data in internal records are intended to satisfy many different information needs and may be inappropriate for
Marketing decisions. 
C) The time frames in which variables such as sales are measured will always correspond to those used in external data. 
D) Records of sales staff activity may be exaggerated. 
E) Sales invoices may not always correspond to actual sales. 
A) Internal records provide data on marketing inputs and outputs. 
B) The data in internal records are intended to satisfy many different information needs and may be inappropriate for
Marketing decisions. 
C) The time frames in which variables such as sales are measured will always correspond to those used in external data. 
D) Records of sales staff activity may be exaggerated. 
E) Sales invoices may not always correspond to actual sales.

Question 8

Basic rules to guide the search for secondary sources are: 1) to start with the specific and go to the general and, 2) to make use of all available expertise.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following can be used in locating secondary sources?

Accepted Answer

A) authorities. 
B) directories. 
C) computer-retrievable databases. 
D) a good reference librarian. 
E) all of these should be used in locating secondary sources. 
A) authorities. 
B) directories. 
C) computer-retrievable databases. 
D) a good reference librarian. 
E) all of these should be used in locating secondary sources.

Question 10

Which of the following are problems associated with secondary data in international marketing research:

Accepted Answer

A) the accuracy of data may vary on account of different definitions used in different countries 
B) different countries have different tax structures and different levels of taxation 
C) measurement units are not necessarily equivalent across countries. 
D) differences in data accuracy on account of differences in the sophistication of procedures adopted. 
E) all of these. 
A) the accuracy of data may vary on account of different definitions used in different countries 
B) different countries have different tax structures and different levels of taxation 
C) measurement units are not necessarily equivalent across countries. 
D) differences in data accuracy on account of differences in the sophistication of procedures adopted. 
E) all of these.

Question 11

Complaint letters are an important source of customer feedback because those who take the time to write are representative of the entire population of consumers for a particular product.

Accepted Answer

A) True 
 B)False

Question 12

A researcher should be extremely careful when using data from sources that do not describe the data collection methodology.

Accepted Answer

A) True 
 B)False

Question 13

Primary data are data that were collected by persons or agencies for purposes other than solving the problem at hand

Accepted Answer

A) True 
 B)False

Question 14

Secondary data cannot be used for which of the following?

Accepted Answer

A)  interpret primary data 
B)  demonstrate causal relationship 
C)  identify problem 
D)  all of the above 
A)  interpret primary data 
B)  demonstrate causal relationship 
C)  identify problem 
D)  all of the above

Which of the following is not an advantage of online methods?

Budgets are an outcome of an internal accounting and control system and are termed outcome data.

Secondary data may do all of the following except

Secondary data is data specified, collected, and recorded by someone other than the user.

Trade association publications should be avoided because the source of their information is biased.

Compared to primary data, the two advantages of secondary data are they

Which of the following statements about internal records is false?

Basic rules to guide the search for secondary sources are: 1) to start with the specific and go to the general and, 2) to make use of all available expertise.

Which of the following can be used in locating secondary sources?

Which of the following are problems associated with secondary data in international marketing research:

Complaint letters are an important source of customer feedback because those who take the time to write are representative of the entire population of consumers for a particular product.

A researcher should be extremely careful when using data from sources that do not describe the data collection methodology.

Primary data are data that were collected by persons or agencies for purposes other than solving the problem at hand

Secondary data cannot be used for which of the following?

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters

Exam 5: Secondary Sources of Marketing Data

Which of the following is not an advantage of online methods?

Budgets are an outcome of an internal accounting and control system and are termed outcome data.

Secondary data may do all of the following except

Secondary data is data specified, collected, and recorded by someone other than the user.

Trade association publications should be avoided because the source of their information is biased.

Compared to primary data, the two advantages of secondary data are they

Which of the following statements about internal records is false?

Basic rules to guide the search for secondary sources are: 1) to start with the specific and go to the general and, 2) to make use of all available expertise.

Which of the following can be used in locating secondary sources?

Which of the following are problems associated with secondary data in international marketing research:

Complaint letters are an important source of customer feedback because those who take the time to write are representative of the entire population of consumers for a particular product.

A researcher should be extremely careful when using data from sources that do not describe the data collection methodology.

Primary data are data that were collected by persons or agencies for purposes other than solving the problem at hand

Secondary data cannot be used for which of the following?

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters