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    Marketing Research
  4. Exam
    Exam 5: Secondary Sources of Marketing Data
  5. Question
    Basic Rules to Guide the Search for Secondary Sources Are
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Basic Rules to Guide the Search for Secondary Sources Are

Question 48

Question 48

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Basic rules to guide the search for secondary sources are: 1) to start with the specific and go to the general and, 2) to make use of all available expertise.

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