Question 1

Omnibus Surveys

Accepted Answer

A) dominate the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview. 
B) does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates. 
C) are scheduled personal interview surveys with questions provided by a number of clients. 
D) combine both in-store observation and in-store interviewing to asses shopping behavior. 
E) none of the above. 
A) dominate the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview. 
B) does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates. 
C) are scheduled personal interview surveys with questions provided by a number of clients. 
D) combine both in-store observation and in-store interviewing to asses shopping behavior. 
E) none of the above.

Question 2

A survey conducted by a market research service which can be purchased by any organization and customized by adding one or more questions of its choice is called

Accepted Answer

A)  audit 
B)  non-profit study 
C)  panel survey 
D)  omnibus survey 
E)  test market survey 
A)  audit 
B)  non-profit study 
C)  panel survey 
D)  omnibus survey 
E)  test market survey

Question 3

The cost per completed interview is generally higher for personal interviewing than for telephone interviewing.

Accepted Answer

A) True 
 B)False

Question 4

A researcher who must collect survey data as inexpensively as possible will probably choose a

Accepted Answer

A) telephone interview. 
B) shopping center intercept interview. 
C) mail survey. 
D) personal door-to-door interview. 
E) telephone call, followed by a personal survey. 
A) telephone interview. 
B) shopping center intercept interview. 
C) mail survey. 
D) personal door-to-door interview. 
E) telephone call, followed by a personal survey.

Question 5

One method of coping with nonresponse to mail surveys is to assume that those who take longer to respond are much like nonrespondents and to extrapolate from this group the projected answers of nonrespondents.

Accepted Answer

A) True 
 B)False

Question 6

Web-based surveys need continuous monitoring to determine its direction, appropriate use and long term effectiveness

Accepted Answer

A) True 
 B)False

Question 7

People changing their email addresses very often does not create problems for well-defined samples.

Accepted Answer

A) True 
 B)False

Question 8

Self-administered questionnaires are useful for

Accepted Answer

A) a captive audience. 
B) a highly educated audience. 
C) highly motivated individuals. 
D) highly knowledgeable subjects. 
E) none of the above. 
A) a captive audience. 
B) a highly educated audience. 
C) highly motivated individuals. 
D) highly knowledgeable subjects. 
E) none of the above.

Question 9

The major advantage of using a mail panel is a high response rate.

Accepted Answer

A) True 
 B)False

Question 10

The researcher does not have to deal with selection bias when using a mail panel because panel members are recruited to match the general population.

Accepted Answer

A) True 
 B)False

Question 11

In purchase intercept technique, the researcher unobtrusively observes the customer make a purchase in a particular product category; then the researcher intercepts the customer for an interview as soon as the purchase has been made

Accepted Answer

A) True 
 B)False

Question 12

Each telephone number has an equal chance of being called in a systematic random digit dialing.

Accepted Answer

A) True 
 B)False

Question 13

The cost per completed interview is higher in a telephone interview as compared to a personal interview.

Accepted Answer

A) True 
 B)False

Question 14

In international marketing research, telephone interviews are always advantageous

Accepted Answer

A) True 
 B)False

Question 15

All of the following have been found to influence the response rate in mail surveys except

Accepted Answer

A) follow-up letters. 
B) personalized mail. 
C) persuasive cover letters. 
D) providing stamped return envelopes. 
E) monetary incentives. 
A) follow-up letters. 
B) personalized mail. 
C) persuasive cover letters. 
D) providing stamped return envelopes. 
E) monetary incentives.

Omnibus Surveys

A survey conducted by a market research service which can be purchased by any organization and customized by adding one or more questions of its choice is called

The cost per completed interview is generally higher for personal interviewing than for telephone interviewing.

A researcher who must collect survey data as inexpensively as possible will probably choose a

One method of coping with nonresponse to mail surveys is to assume that those who take longer to respond are much like nonrespondents and to extrapolate from this group the projected answers of nonrespondents.

Web-based surveys need continuous monitoring to determine its direction, appropriate use and long term effectiveness

People changing their email addresses very often does not create problems for well-defined samples.

Self-administered questionnaires are useful for

The major advantage of using a mail panel is a high response rate.

The researcher does not have to deal with selection bias when using a mail panel because panel members are recruited to match the general population.

In purchase intercept technique, the researcher unobtrusively observes the customer make a purchase in a particular product category; then the researcher intercepts the customer for an interview as soon as the purchase has been made

Each telephone number has an equal chance of being called in a systematic random digit dialing.

The cost per completed interview is higher in a telephone interview as compared to a personal interview.

In international marketing research, telephone interviews are always advantageous

All of the following have been found to influence the response rate in mail surveys except

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters

Exam 10: Information From Respondents: Survey Methods

Omnibus Surveys

A survey conducted by a market research service which can be purchased by any organization and customized by adding one or more questions of its choice is called

The cost per completed interview is generally higher for personal interviewing than for telephone interviewing.

A researcher who must collect survey data as inexpensively as possible will probably choose a

One method of coping with nonresponse to mail surveys is to assume that those who take longer to respond are much like nonrespondents and to extrapolate from this group the projected answers of nonrespondents.

Web-based surveys need continuous monitoring to determine its direction, appropriate use and long term effectiveness

People changing their email addresses very often does not create problems for well-defined samples.

Self-administered questionnaires are useful for

The major advantage of using a mail panel is a high response rate.

The researcher does not have to deal with selection bias when using a mail panel because panel members are recruited to match the general population.

In purchase intercept technique, the researcher unobtrusively observes the customer make a purchase in a particular product category; then the researcher intercepts the customer for an interview as soon as the purchase has been made

Each telephone number has an equal chance of being called in a systematic random digit dialing.

The cost per completed interview is higher in a telephone interview as compared to a personal interview.

In international marketing research, telephone interviews are always advantageous

All of the following have been found to influence the response rate in mail surveys except

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters