Question 1

In door-to-door interviewing

Accepted Answer

A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents. 
D) no interviewer is involved 
E) none of the above. 
A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents. 
D) no interviewer is involved 
E) none of the above.

Question 2

In mall intercept surveys

Accepted Answer

A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents. 
D) no interviewer is involved 
E) none of the above. 
A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents. 
D) no interviewer is involved 
E) none of the above.

Question 3

The at home or work interview, in which consumers are interviewed in person in their homes or at their office, has traditionally been considered the best survey method.

Accepted Answer

A) True 
 B)False

Question 4

In executive interviewing

Accepted Answer

A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents in the malls. 
D) no interviewer is involved 
E) none of the above. 
A) consumers are interviewed in person in their homes. 
B) business people are interviewed at their offices concerning industrial products or services. 
C) interviewers randomly approach respondents in the malls. 
D) no interviewer is involved 
E) none of the above.

Question 5

While telephone interviewing generally has the advantages of being faster and more economical, personal interviewing has fewer administrative problems.

Accepted Answer

A) True 
 B)False

Question 6

In international industrial marketing research, use of telephone surveys may be more effective as compared to the international consumer research.

Accepted Answer

A) True 
 B)False

Question 7

Personal interview is usually preferred when a large amount of information is required

Accepted Answer

A) True 
 B)False

Question 8

Types of interviewing from most to least common are

Accepted Answer

A) personal door-to-door, mail, and telephone. 
B) mail, personal door-to-door, and telephone. 
C) personal door-to-door, telephone, and mail. 
D) telephone, mail, and personal door-to-door. 
E) telephone, personal door-to-door, and mail. 
A) personal door-to-door, mail, and telephone. 
B) mail, personal door-to-door, and telephone. 
C) personal door-to-door, telephone, and mail. 
D) telephone, mail, and personal door-to-door. 
E) telephone, personal door-to-door, and mail.

Question 9

Executive interviewing involves interviewing business people at their offices about industrial products and services, and is very expensive

Accepted Answer

A) True 
 B)False

Question 10

The choice of sampling units in e-research is in the form of

Accepted Answer

A) E-mail addresses 
B) Electronic subscription groups 
C) Heavily visited web sites 
D) All of the above 
A) E-mail addresses 
B) Electronic subscription groups 
C) Heavily visited web sites 
D) All of the above

Question 11

Mail surveys apparently produce more accurate responses, but only among those who complete the survey.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is correct?

Accepted Answer

A) The response rate of a mail panel is typically higher than that of a mail survey. 
B) The response rate of a mail panel is typically lower than that of a mail survey. 
C) The response rate of a mail panel is exactly the same as that of a mail survey. 
D) The response rate of a mail panel is roughly the same as that of a mail survey. 
E) None of the above 
A) The response rate of a mail panel is typically higher than that of a mail survey. 
B) The response rate of a mail panel is typically lower than that of a mail survey. 
C) The response rate of a mail panel is exactly the same as that of a mail survey. 
D) The response rate of a mail panel is roughly the same as that of a mail survey. 
E) None of the above

Question 13

Purchase Intercept technique

Accepted Answer

A) dominates the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview. 
B) It does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates. 
C) is to schedule personal interview surveys with questions provided by a number of clients. 
D) combines both in-store observation and in-store interviewing to asses shopping behavior. 
E) none of the above. 
A) dominates the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview. 
B) It does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates. 
C) is to schedule personal interview surveys with questions provided by a number of clients. 
D) combines both in-store observation and in-store interviewing to asses shopping behavior. 
E) none of the above.

Question 14

An omnibus survey questionnaire is made up of sequences of questions that are provided by different clients, on diverse topics.

Accepted Answer

A) True 
 B)False

Question 15

A mail panel is a representative sample of people who have agreed to participate in a limited number of mail surveys each year.

Accepted Answer

A) True 
 B)False

Question 16

The researcher who uses a mail survey does not have control over who answers the survey or the order in which the respondent reads the questions.

Accepted Answer

A) True 
 B)False

Question 17

The method wherein the respondent is seated at a computer terminal and enters the responses is

Accepted Answer

A) computer assisted telephone interviewing. 
B) computer interactive interviewing. 
C) computerized personal interview. 
D) computer assisted personal interview. 
E) none of the above. 
A) computer assisted telephone interviewing. 
B) computer interactive interviewing. 
C) computerized personal interview. 
D) computer assisted personal interview. 
E) none of the above.

Question 18

Mail surveys are preferred when a large amount of information is required and when the questions are complex.

Accepted Answer

A) True 
 B)False

Question 19

Random digit dialing is designed to

Accepted Answer

A)  increase the response rate in telephone surveys 
B)  reduce costs in telephone surveys 
C)  increase the representativeness of the sample in the telephone interviews 
D)  relate telephone sampling to street addresses rather than phone book numbers 
E)  provide the best cost estimates from research suppliers 
A)  increase the response rate in telephone surveys 
B)  reduce costs in telephone surveys 
C)  increase the representativeness of the sample in the telephone interviews 
D)  relate telephone sampling to street addresses rather than phone book numbers 
E)  provide the best cost estimates from research suppliers

Question 20

Personal interviewing is characterized by the interaction of four entities: the researcher, the interviewer, the interviewee, and the research environment.

Accepted Answer

A) True 
 B)False

Exam 10: Information From Respondents: Survey Methods

In door-to-door interviewing

In mall intercept surveys

The at home or work interview, in which consumers are interviewed in person in their homes or at their office, has traditionally been considered the best survey method.

In executive interviewing

While telephone interviewing generally has the advantages of being faster and more economical, personal interviewing has fewer administrative problems.

In international industrial marketing research, use of telephone surveys may be more effective as compared to the international consumer research.

Personal interview is usually preferred when a large amount of information is required

Types of interviewing from most to least common are

Executive interviewing involves interviewing business people at their offices about industrial products and services, and is very expensive

The choice of sampling units in e-research is in the form of

Mail surveys apparently produce more accurate responses, but only among those who complete the survey.

Which of the following statements is correct?

Purchase Intercept technique

An omnibus survey questionnaire is made up of sequences of questions that are provided by different clients, on diverse topics.

A mail panel is a representative sample of people who have agreed to participate in a limited number of mail surveys each year.

The researcher who uses a mail survey does not have control over who answers the survey or the order in which the respondent reads the questions.

The method wherein the respondent is seated at a computer terminal and enters the responses is

Mail surveys are preferred when a large amount of information is required and when the questions are complex.

Random digit dialing is designed to

Personal interviewing is characterized by the interaction of four entities: the researcher, the interviewer, the interviewee, and the research environment.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters