Exam 2: Global, Ethical, and Sustainable Marketing

A country's ________ indicates the average quality and quantity of goods and services consumed within the country.

Azerbaijan imported wheat from Romania in exchange for crude oil and Vietnam exchanged rice for Philippine fertilizer and coconuts. Both scenarios are examples of which of the following?

Firms that have a triple-bottom-line orientation measure success by their financial successes, how they contribute to their communities, and how they ________.

In a(n) ________ structure, there are many small sellers, each offering similar products, and each unable to have a significant impact on the quality, price, or supply of a product.

U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers.

Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm?

The marketing team at Connected.com, a social networking site aimed at connecting job seekers with employers, must decide how much to charge for different levels of membership and access to those using the site. Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

________ occurs when someone in authority extracts payment under duress.

In a(n) ________ structure, one seller controls a market.

To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette.

When a firm that allows global subsidiaries or distributors to set their own prices on its products, based on their understanding of the local market environment and without concern for the products' prices in other markets, it is using a(n) ________ pricing strategy.

The Federal Trade Commission (FTC) ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. What law gives the FTC the authority to stop KFC's marketing program and what law was KFC violating?

Trading firms that work out elaborate deals in which they trade or barter their products with one another or even supply goods in return for tax breaks from the local government are using ________.

Which of the following countries is NOT one of the largest developing or newly industrialized countries?

Which of the following is NOT among the ethical values identified in the American Marketing Association's Ethical Norms and Values for Marketers?