Question 1

The ________ was established by the Federal Trade Commission in 2003 to allow consumers to limit the number of telemarketing calls they receive.

Accepted Answer

A)  National Do Not Call Registry 
B)  Child Protection Act 
C)  Federal Communications Commission 
D)  Consumer Products Safety Commission Act 
E)  USA Freedom Act 
A)  National Do Not Call Registry 
B)  Child Protection Act 
C)  Federal Communications Commission 
D)  Consumer Products Safety Commission Act 
E)  USA Freedom Act

Question 2

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.

Accepted Answer

A)  political and legal 
B)  sociocultural 
C)  economic 
D)  technological 
E)  natural 
A)  political and legal 
B)  sociocultural 
C)  economic 
D)  technological 
E)  natural

Question 3

Oligopolies most often exist in industries that require little investment in equipment, technology, or materials to produce a product.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the first step a firm should take when deciding whether or not to go global?

Accepted Answer

A)  Develop marketing mix strategies for foreign markets. 
B)  Analyze whether it is in the firm's best interest to focus on the domestic market or to expand to international markets. 
C)  Identify the most attractive global markets for the firm's products. 
D)  Select a market-entry strategy that fits the firm's desired level of commitment. 
E)  Identify potential partners in international markets. 
A)  Develop marketing mix strategies for foreign markets. 
B)  Analyze whether it is in the firm's best interest to focus on the domestic market or to expand to international markets. 
C)  Identify the most attractive global markets for the firm's products. 
D)  Select a market-entry strategy that fits the firm's desired level of commitment. 
E)  Identify potential partners in international markets.

Question 5

Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as ________.

Accepted Answer

A)  demographics 
B)  social norms 
C)  cultural dimensions 
D)  cultural values 
E)  customs 
A)  demographics 
B)  social norms 
C)  cultural dimensions 
D)  cultural values 
E)  customs

Question 6

Which of the following measures is often a good indicator of a country's economic health because it is adjusted for the population size of each country?

Accepted Answer

A)  per capita GDP (gross domestic product) 
B)  GDP (gross domestic product) 
C)  purchasing power parity 
D)  standard of living 
E)  inflation rate 
A)  per capita GDP (gross domestic product) 
B)  GDP (gross domestic product) 
C)  purchasing power parity 
D)  standard of living 
E)  inflation rate

Question 7

In a(n) ________ culture, people tend to subordinate their personal goals to those of a stable community.

Accepted Answer

A)  collectivist 
B)  individualist 
C)  democratic 
D)  demographic 
E)  ethnocentric 
A)  collectivist 
B)  individualist 
C)  democratic 
D)  demographic 
E)  ethnocentric

Question 8

In most cases, which of the following is true about a least developed country (LDC)?

Accepted Answer

A)  It has an economy based on agriculture. 
B)  It is landlocked. 
C)  It has a viable middle class. 
D)  It has high literacy levels. 
E)  It has an advanced economic infrastructure. 
A)  It has an economy based on agriculture. 
B)  It is landlocked. 
C)  It has a viable middle class. 
D)  It has high literacy levels. 
E)  It has an advanced economic infrastructure.

Question 9

Each industry sets import quotas for its products to determine yearly production volume.

Accepted Answer

A) True 
 B)False

Question 10

________ income is the amount of money an individual has left to spend after paying for necessities such as housing, utilities, food, and clothing.

Accepted Answer

A)  Discretionary 
B)  Gross product 
C)  Standard of living 
D)  Inflationary 
E)  Per capita 
A)  Discretionary 
B)  Gross product 
C)  Standard of living 
D)  Inflationary 
E)  Per capita

Question 11

Describe the function of an economic community and explain how its policies can be advantageous to marketers. Give two examples of important economic communities.

Accepted Answer

When countries band together to promote

Question 12

Which of the following statements about the World Trade Organization (WTO) is true?

Accepted Answer

A)  The WTO is a branch of the U.S. government. 
B)  An essential function of the WTO is stabilizing international money exchange rates. 
C)  Only developed nations are granted membership into the WTO. 
D)  The WTO's main function is to help the least developed countries grow their economies. 
E)  The WTO is the only international organization that deals with the global rules of trade between nations. 
A)  The WTO is a branch of the U.S. government. 
B)  An essential function of the WTO is stabilizing international money exchange rates. 
C)  Only developed nations are granted membership into the WTO. 
D)  The WTO's main function is to help the least developed countries grow their economies. 
E)  The WTO is the only international organization that deals with the global rules of trade between nations.

Question 13

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

Accepted Answer

A) True 
 B)False

Question 14

The United States, the United Kingdom, Canada, France, Italy, Germany, and Japan are all members of ________.

Accepted Answer

A)  the BRICS countries 
B)  the G7 
C)  the EU 
D)  NAFTA 
E)  MERCOSUR 
A)  the BRICS countries 
B)  the G7 
C)  the EU 
D)  NAFTA 
E)  MERCOSUR

Question 15

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

Accepted Answer

A) True 
 B)False

Question 16

What is protectionism and why might a government adopt it as a policy? Explain how three examples of protectionism function.

Accepted Answer

A country that has a policy of protectio

Question 17

________ refers to the total value of all the exports and imports of the world's nations.

Accepted Answer

A)  Countertrade 
B)  International marketing 
C)  Gross national product 
D)  Gross domestic product 
E)  World trade 
A)  Countertrade 
B)  International marketing 
C)  Gross national product 
D)  Gross domestic product 
E)  World trade

Question 18

Governments use tariffs to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive.

Accepted Answer

A) True 
 B)False

Question 19

In a(n) ________ structure, there are a relatively small number of sellers, each holding substantial market share, in a market with many buyers.

Accepted Answer

A)  monopoly 
B)  oligopoly 
C)  monopolistic competition 
D)  perfect competition 
E)  natural competition 
A)  monopoly 
B)  oligopoly 
C)  monopolistic competition 
D)  perfect competition 
E)  natural competition

Question 20

Franchising is a form of ________.

Accepted Answer

A)  importing 
B)  tactical alliance 
C)  licensing 
D)  joint venture 
E)  direct investment 
A)  importing 
B)  tactical alliance 
C)  licensing 
D)  joint venture 
E)  direct investment

The ________ was established by the Federal Trade Commission in 2003 to allow consumers to limit the number of telemarketing calls they receive.

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.

Oligopolies most often exist in industries that require little investment in equipment, technology, or materials to produce a product.

Which of the following is the first step a firm should take when deciding whether or not to go global?

Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as ________.

Which of the following measures is often a good indicator of a country's economic health because it is adjusted for the population size of each country?

In a(n) ________ culture, people tend to subordinate their personal goals to those of a stable community.

In most cases, which of the following is true about a least developed country (LDC)?

Each industry sets import quotas for its products to determine yearly production volume.

________ income is the amount of money an individual has left to spend after paying for necessities such as housing, utilities, food, and clothing.

Describe the function of an economic community and explain how its policies can be advantageous to marketers. Give two examples of important economic communities.

Which of the following statements about the World Trade Organization (WTO) is true?

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

The United States, the United Kingdom, Canada, France, Italy, Germany, and Japan are all members of ________.

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

What is protectionism and why might a government adopt it as a policy? Explain how three examples of protectionism function.

________ refers to the total value of all the exports and imports of the world's nations.

Governments use tariffs to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive.

In a(n) ________ structure, there are a relatively small number of sellers, each holding substantial market share, in a market with many buyers.

Franchising is a form of ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters

Exam 2: Global, Ethical, and Sustainable Marketing

The ________ was established by the Federal Trade Commission in 2003 to allow consumers to limit the number of telemarketing calls they receive.

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.

Oligopolies most often exist in industries that require little investment in equipment, technology, or materials to produce a product.

Which of the following is the first step a firm should take when deciding whether or not to go global?

Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as ________.

Which of the following measures is often a good indicator of a country's economic health because it is adjusted for the population size of each country?

In a(n) ________ culture, people tend to subordinate their personal goals to those of a stable community.

In most cases, which of the following is true about a least developed country (LDC)?

Each industry sets import quotas for its products to determine yearly production volume.

________ income is the amount of money an individual has left to spend after paying for necessities such as housing, utilities, food, and clothing.

Describe the function of an economic community and explain how its policies can be advantageous to marketers. Give two examples of important economic communities.

Which of the following statements about the World Trade Organization (WTO) is true?

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

The United States, the United Kingdom, Canada, France, Italy, Germany, and Japan are all members of ________.

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

What is protectionism and why might a government adopt it as a policy? Explain how three examples of protectionism function.

________ refers to the total value of all the exports and imports of the world's nations.

Governments use tariffs to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive.

In a(n) ________ structure, there are a relatively small number of sellers, each holding substantial market share, in a market with many buyers.

Franchising is a form of ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters