Exam 2: Global, Ethical, and Sustainable Marketing

Which of the following market entry strategies provides both the lowest level of risk and the lowest level of control?

The Tim Hortons chain has more than 3,000 donut and coffee stores in Canada. The chain's red-and-white store banners are fixtures in many Canadian communities. In 2001, the first Tim Hortons appeared in the United States through a contractual agreement allowing an independent operation to adopt Tim Hortons' entire way of doing business. This agreement is an example of a(n)________.

Which of the following is a form of protectionism?

In a ________, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties on goods sold.

In 2018, the United States imposed a tax on imported steel and aluminum in an effort to protect U.S. jobs in these industries. Another name for this levied tax is a(n) ________.

In a(n) ________ structure, there are many sellers, each offering slightly different products and each having only a small share of the market.

Planet Fitness and Gold's Gym engage in ________ competition when they both try to attract customers to buy their fitness center services.

To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name, and Starbucks has the product and the expertise to run coffeehouses. This is an example of a(n) ________.

BeneBag is a marketer of reusable shopping bags made from 100% recycled materials. The side of each BeneBag reads "Helping you do your part for Mother Earth." BeneBag is most likely trying to target which of the following?

The ViVi brand is a line of designer clothing for pregnant businesswomen. If its owner believes that professional women in other countries have a need for conservative maternity wear, the owner of the small company would most likely hire a(n) ________ to locate and negotiate with buyers in other countries.

Foreign exchange rate is used more frequently than gross domestic product (GDP) as a measure of a country's economic health.

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps, so it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.

Toyota opened manufacturing plants in the United States and hires local workers to run these locations. Explain what the local content rules have to do with Toyota increasing its presence in the United States.

________ occurs when someone voluntarily offers payment to get an illegal advantage.

A ________ supplier pledges to pay producers in developing countries a price sufficient to ensure that the workers who produce the goods receive a fair wage and that the manufacturers use environmentally sustainable practices when possible.

U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of ________.

The ________, a U.S. regulatory agency, enforces laws and regulations on foods, drugs, cosmetics, and veterinary products.

Consumers who are most likely to actively look for and buy products that are environmentally friendly are referred to as ________.

Wrigley's chewing gum is the same product whether you buy it in Japan, Great Britain, Brazil, or the United States. Wrigley's sells the same products around the world. It has adopted a(n) ________ strategy.

The General Agreement on Tariffs and Trade (GATT) ________.