Exam 2: Global, Ethical, and Sustainable Marketing

The purpose of an import quota is to ________.

One firm's business ethics may be different from another firm's business ethics.

Describe and compare the three basic levels of economic development.

A firm would be most likely to use backward invention in which of the following situations?

The management team at Home Help, a consumer products manufacturer, is considering entering several different foreign markets and is in the process of analyzing each potential market's economic environment. Which of the following would best help the management team understand the typical quality and quantity of goods and services purchased in the country?

When a government adopts a policy of ________, it enforces rules on foreign firms in order to give home companies an advantage.

Using the sustainability metric of ________, a firm would examine the pounds of physical resources wasted per unit of organizational output.

Many countries outlaw ________, a practice in which a company prices its products lower than they are priced at home.

Kyrgyzstan is a small mountainous country with a predominantly agricultural economy. Cotton, wool, and meat are the main agricultural products and exports. Thirty-two percent of the population lives below the poverty line. Kyrgyzstan is an example of a(n) ________.

Through the U.S. Generalized System of Preferences (GSP), developing countries may export goods duty-free to the United States if they ________.

While deciding whether or not to begin a construction project overseas, BuildBest learned that they would not be able to get permits for demolition until they paid a local city official a sizable fee in addition to the fees the city charges for the permit. This is an example of ________.

Consumer ________ is the belief that the products made in one's own country are superior to those from other countries.

Through ________ activities, a firm gathers and analyzes publicly available information about rivals.

NAFTA is a(n) ________.

Exporting products overseas is an example of ________.

The goal of the World Bank is to improve economies and support sustainable development in order to reduce poverty and improve lives.

The most commonly used measure of a country's economic health is the country's ________.

On the Upper West Side of Manhattan, there are hundreds of independent restaurants offering different specialties, services, and prices. The market for restaurants in this neighborhood is in a state of monopolistic competition.

Eastman Kodak accused Japanese rival Fujifilm of selling color photographic paper in the United States for as little as a quarter of what it charges in Japan. What unethical and often illegal practice was Kodak accusing Fujifilm of implementing? Explain your answer.

Marketers monitor the technological environment. How can changes in technology affect marketing activities? Provide at least two examples.