Exam 2: Global, Ethical, and Sustainable Marketing

Briefly describe the three stages of the business cycle that all economies go through.

Why are companies often eager to form joint ventures?

In a(n) ________ culture, people tend to attach more importance to personal goals than to the needs of the larger community.

The International Monetary Fund controls fluctuations in exchange rates in order to prevent severe balance of payments problems.

What are the two purposes of the laws governing American business? Describe how at least two regulatory agencies fulfill these purposes.

A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African markets where access to reliable electricity is limited. The company used a ________ strategy to enter those global markets.

A ________ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

The telephone system in Argentina is still developing, with only 20 of every 100 individuals having a private phone. Long distance service is limited, and many areas of the country regularly experience outages. What does this tell a marketer about Argentina, and why would a marketer need to know this?

Growing concern over the Greenhouse Effect is increasing pressure for development of a single marketplace with consistent environmental standards.

Which of the following countries is NOT a member of MERCOSUR?

Since the introduction of the iPhone, a booming market for smartphone apps has emerged. It is most accurate to say that this new opportunity was created through changes in the ________ environment.

U.S. sugar import quotas have existed for more than 50 years and preserve more than half of the U.S. sugar market for domestic producers. Why might the United States continue to have these quotas?

The ________ was developed to eliminate monopolies and to guarantee free competition.

The U.S. government proposed a tariff against some Chinese textiles and clothing when the trade deficit with China reached $103 billion. Explain what the United States was trying to achieve through this action.

Which of the following countries has the highest per capita GDP?

Why is it important for marketers to understand the idea of ethical relativism?

Why might a company be interested in using sustainability metrics?

Like financial metrics, sustainability metrics are standardized.

What is the relationship between the level of control and the level of risk in each type of market entry strategy?

How might a nation's strict import quotas on particular products negatively affect consumers in that country?