Exam 6: Understand Consumer and Business Markets

Briefly describe each step in the consumer decision-making process.

Business markets tend to be more geographically concentrated than consumer markets.

Personality is ________.

Which of the following statements about organizational markets is true?

There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate culinary traditions. This change in ________ is one of the reasons the number of farmers markets in the United States has increased by 70 percent in the last decade.

Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________.

When a business needs to make a complex purchase, it is most likely to form a buying center during the ________ stage of the business buying decision process.

The three main categories of influences that affect the consumer decision-making process are ________.

Which of the following make up the largest single business and organizational market in the United States?

Which of the following is the lowest level of needs on Maslow's hierarchy of needs?

Marketers can have little to no effect on the evaluative criteria consumers use.

According to traditional American ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.

Vegan restaurants, electric cars, and solar heating panels installed on homes are all examples of the growing trend of ________.

PPG Industries is a producer of glass for windows. It likely sells its products in the consumer market.

The product alternatives a customer knows about are referred to as the ________.

Although much of the equipment used by dentists is thrown away after one use, many of the instruments used to clean teeth, fill cavities, and deal with impactions and other dental problems are made of steel and must be sterilized. A dentist is considering replacing his conventional steam sterilizer with a chemical sterilizer that cleans without rusting or corroding instruments. Because the dentist is already familiar with sterilizers, he is looking to find the best price possible on a chemical sterilizer. He is engaged in a ________.

________ do not actually produce goods, but they do provide their customers with time, place, and possession utility by making goods available when and where consumers want them.

The greater the ________ of a purchase, the higher the consumer's level of involvement will be.

Sensory marketing is designed to appeal to the cognition component of attitudes.