Exam 6: Understand Consumer and Business Markets

Purchase decision making usually begins with information search and then moves to evaluation of alternatives.

Many students in a high school wear the same style of shoes to school. From the marketing perspective, why are these students conforming to a similar style?

The prevalence of multitasking among consumers creates attention challenges for today's marketers.

Which of the following accurately identifies a difference between habitual decision making and extended problem solving?

In today's environment of hyperchoice, consumers actually make poorer decisions and feel more frustrated than when they had fewer choices.

Compare the three business-to-business buyclasses.

Consumers often rely on rules of thumb to make speedy decisions when weighing the merits of competing brands. These rules are referred to as ________.

What is the next step in the business buying decision process after the product specifications are written?

A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel. In terms of the buying center, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ________.

How does reverse marketing work?

Culture is society's personality.

A company uses a(n) ________ to allow certain suppliers, customers, and others outside the organization to access its internal system.

Describe the process of perception and discuss how marketers can influence each component of the perception process.

________ is the overall rank of people in a society.

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted, not just straight. The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________.

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the internet for $168. Because Jane works 50 hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the internet. This is an example of how ________ influences the consumer decision-making process.

High-involvement purchase decisions likely involve extended problem solving.

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?

Multiple sourcing is the business practice of obtaining outside vendors to provide goods or services that could otherwise be supplied in-house.

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.