Exam 6: Understand Consumer and Business Markets

What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers investigate.

The group of people in the organization who participate in the purchase decision-making process is referred to as the ________.

The marketing strategy of gamification is designed to address consumers' motivational needs of prestige, status, and accomplishment.

A patient of Dr. Albrecht told the dentist he needed to buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time. In terms of the buying center, the patient had the role of ________.

Business marketers have a broader customer base and a larger number of buyers compared to consumer marketers.

________ is the process by which people select, organize, and interpret information from the outside world.

There are people who have similar income and education levels and often share tastes in clothing, decorating styles, and leisure activities. These people also share many political and religious beliefs as well as ideas regarding valued activities and goals. These people could all be categorized as being in the same ________.

In terms of organizational markets, discount stores are examples of ________.

A purchase decision made with some but not extensive effort is classified as ________.

A belief that your family is more important than your job is an example of a cultural value.

To purchase an item from an internet site, you will be asked to provide a credit card number. Because of ________, a computer hacker who intercepts this number as it is being sent to the seller would likely see £D¥$&0PDJLJL, or something equally as meaningless.

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.

The success of one company in one industry may depend on another company in a different industry. This dependence creates ________.

A consumer who is considering purchasing a house would probably use ________.

Suppliers, customers, and employees have ready access to a company's intranet.

A ________ identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision.

The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements, and gift cards, she is most likely making a ________.

________ occurs whenever a consumer sees a significant difference between his current state of affairs and some desired or ideal state.

The trend of sadvertising is aimed at appealing to the cognition aspect of attitudes.

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.