Exam 6: Understand Consumer and Business Markets

Microcultures are groups of consumers who identify with a specific activity or art form.

________ is the knowing component of attitudes. It is the beliefs or knowledge a person has about a product and its important characteristics.

When using ________, a consumer exerts little effort in making a purchase decision.

________ occurs when two or more goods are necessary to create a product.

For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact that the boring issue became quite interesting is most directly due to a change in Juana's ________.

A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.

Customer satisfaction with a purchase is based on which of the following?

Which of the following refers to the process of assigning meaning to a stimulus?

Suppliers are more likely to stay price competitive when the purchasing company uses single sourcing than when it uses multiple sourcing.

How are consumer demand and business-to-business demand of goods and services related?

Learning is ________.

________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem.

Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars. Pat was experiencing ________.

When a customer feels regret after purchasing a product, she is experiencing ________.

Why is a consumer's stage in the family life cycle typically a better predictor of purchasing behavior than the consumer's age?

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels.

Consumers use compensatory decision rules when they allow one weak or unattractive product attribute to be outweighed or offset by a strong or attractive product attribute.

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?