Exam 14: Promotion II: Social Media Marketing and Other Communication Tools

________ is direct communication to a customer that is conducted over the telephone.

A company newsletter is an example of ________.

The final stage of the creative selling process is the close.

Internal PR activities target a company's ________.

The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________.

Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?

An example of a(n) ________ is an airline's practice of awarding customers points for miles traveled that can be turned in for free airline trips.

Southern Security makes safes for storing valuables. When Ed sold safes for the company, he sometimes told a prospect, "The model safe you are looking at is on sale this week. If you wait until next week to buy, you will spend $100 more." When Ed used this approach, he was using the ________ close.

Discuss how marketers can use virtual worlds to convey marketing communications.

There are three steps involved in creating a public relations campaign. The first step is to ________.

Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?

The preapproach stage in the creative selling process is when the salesperson ________.

At Boeing, salespeople work with company specialists, such as financial analysts, technical specialists, and engineers, to call on potential and current customers. This is an example of ________.

Which of the following is NOT a public relations activity?

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

Toro ran a clever preseason promotion on some of its snow blower models, offering money back if the snowfall in the buyer's market area turned out to be below average. This is an example of a ________.

Instagram, Twitter, and virtual worlds are all examples of ________.

Special events are public relations activities for which companies provide financial support to help fund an event in return for publicized recognition of the company's contribution.

Telemarketing is more profitable for consumer markets than for business markets.

The most common way for public relations specialists to communicate is through the use of ________.