Exam 14: Promotion II: Social Media Marketing and Other Communication Tools

Southern Security makes safes for storing valuables such as jewelry and family records. When Ed sold safes for the company, he had to be prepared with a response when a prospect said, "I have no room for a safe" or "My family heirlooms aren't valuable enough to put in a safe." In other words, Ed had to ________.

Consumers are able to opt-out of receiving telemarketing solicitations.

Identify the seven steps in the creative selling process. What may be the most difficult step for most salespeople?

Using transactional selling, a selling team consisting of company personnel from various managerial levels each call on their counterpart in the customer organization.

Which of the following identifies a difference between Twitter and Facebook?

Identify an important difference for marketers between Twitter and Facebook.

In which step of the sales process would the salesperson call to ensure customer satisfaction and repeat business?

Which of the following is a salesperson who works to develop long-term relationships with particular customers and may hold the title of "account manager"?

Which of the following is NOT a form of direct marketing?

What are the basic differences between sales promotion and advertising?

________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period.

________, a system that uses a data network to carry voice calls, is frequently used for communication between salespeople and customers.

An avatar is a ________.

If you visit diamondsforever.com, you can design your own ring. This site, which is operated by Engaging Engagements, then allows you to email a picture of your ring to friends and relatives. This way, they can share in the excitement and be informed of the web site's existence. Engaging Engagements is using ________.

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.

Which of the following is true of virtual worlds?

Which of the following is NOT a component of the updated communication model?

Prospecting is the step in the creative selling process in which the salesperson ________.

When Kenneth called Southern Security to buy a safe in which to store important personal documents and possessions, he most likely talked to a(n) ________ who performed all the activities needed to process the transaction.