Exam 14: Promotion II: Social Media Marketing and Other Communication Tools

Which of the following is a discount to the retailer or wholesaler based on the volume of product ordered?

Your new-business sales force is responsible for prospecting and qualifying customers. Which of the following will likely occur?

Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions.

The National Do Not Call Registry was established by which of the following?

A(n) ________ promotes the firm and tries to stimulate demand for a product but does not actually complete a sale.

Compare and contrast proactive public relations activities and crisis management.

To encourage sales, a candy maker has a new promotion, randomly including a small number of "free lifetime supply of chocolate" vouchers hidden in the packaging of its chocolate bars. This is an example of a contest.

A representative for Tupperware who is implementing a party plan, demonstrating and selling products at a social gathering of friends, is using direct selling.

At the sales presentation for EFTPS (a type of software for making the payment of all federal taxes secure, easy, and fast), it would be most logical for which member of the sales staff to demonstrate how payments can be set up 12 months in advance and how easy it is to view payment history?

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

A salesperson who telecommutes rather than travel to a home office and clients' offices is working from a virtual office.

________ bypass channel intermediaries and sell directly from manufacturer to consumer through personal, one-to-one contact.

Which of the following is the most logical reason that many organizations rely heavily on personal selling?

Devices and products connected through the Internet of Things can collect data and communicate it to each other.

What is the difference between catalogs and direct mail?

Which of the following is an input measure of a salesperson's success?

The step that follows preapproach in the creative selling process is ________.

Today's consumers are increasingly getting information from one another rather than from the original source. This new communication landscape is referred to as ________.

Through augmented reality, a view of the physical world is enhanced by computer-generated sounds, videos, graphics, or GPS data.

________ is the most expensive form of marketing communication.