Exam 14: Promotion II: Social Media Marketing and Other Communication Tools

________ are the most common price promotion.

A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?

Which of the following were designed to allow users to alert their friends of their exact whereabouts via their mobile phones?

The salesperson contacts the customer for the first time in the ________ step of the creative selling process.

________ are free goods offered as an incentive to buy a product; they may be in-pack, on-pack, or delivered through the mail.

A brand community can be created by marketers or can develop on its own among consumers.

Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of ________.

A flash mob is a type of ________.

The network of physical things, vehicles, devices, and buildings in which designers have embedded sensors, electronics, and network connectivity is called the ________.

Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

A group of people from a range of departments tasked with developing products and programs that satisfy the customer's needs is referred to as a ________ team.

Direct-response advertising involves a marketer individually contacting a consumer about a product.

Catalogs, brochures, and pamphlets are all examples of which type of marketing?

After salesperson Danny O'Reilly has made a sale, he asks his customer if she knows of anyone else who might also be interested in buying his products. Referrals such as these are one method used in ________.

In which type of sales job is an employee LEAST likely to focus on relationship selling?

An example of a(n) ________ is a five-foot-high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes.

Today's professional salesperson is more likely to practice relationship selling than transactional selling.

A trade show is a way for a company to do all of the following EXCEPT which one?

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country. As part of this project, each restroom was to provide fairgoers with a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premium toilet tissue. Newspaper articles about the company's role in making restrooms inviting are an example of ________.

Compare the traditional one-to-many marketing communication model to the updated many-to-many communication model. What has caused the shift? What are the advantages and disadvantages of the new model for marketers?