Exam 6: The Mass Media

Discuss how the recent war with Iraq may have had a narcotizing effect for some viewers, and provide illustrations to support your answer.

People ignoring credible warnings about terrorist attacks due to the massive amounts of coverage in the aftermath of September 11, 2001, is an example of

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

George is the executive producer of a small recording company with an established label. He rejects a popular local band because it competes with a group already on their label. He functions as a

In the U.S., one out of every four women is considered obese. How many characters are portrayed as obese on television?

Who predicted over 45 years ago that the rise of electronic media would create a "global village," thereby reducing the barriers created by physical distance?

Which aspect of Darnell Hunt's research on audiences was somewhat unique, particularly with regard to his analysis and interpretation of the data?

Which sociologist studied the social composition of audiences to explain how an audience interprets news coverage?

Which metaphor for the media's reach does sociologist Todd Gitlin consider more apt than "global village?"

Twenty-two percent of viewers who watch the Super Bowl do so only for the commercials.

Discuss how the interactionist view is useful in analyzing the role of the audience when trying to understand the impact of the media on social life.

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Which medium experiences the least amount of gatekeeping?

Globalization of the dominant ideology has weakened the dominating reach of the U.S. into the rest of the world.

Which sociological perspective would be most likely to support the idea that a dominant ideology is created through media images and is used to construct a reality based on protecting the interests of the powerful?

In his study of the social composition of audiences, which of the following characteristics did sociologist Darnell Hunt suggest would be most likely to affect the interpretation of news coverage?