Question 1

Sociologist Robert Park studied

Accepted Answer

A)  how newspapers helped immigrants to the U.S. adjust to their environments and taught them the customs and opinions of people in their new home country. 
B)  the history of radio broadcasting. 
C)  rock music as a social problem. 
D)  the role the Internet played in the aftermath of the September 11, 2001 tragedy. 
A)  how newspapers helped immigrants to the U.S. adjust to their environments and taught them the customs and opinions of people in their new home country. 
B)  the history of radio broadcasting. 
C)  rock music as a social problem. 
D)  the role the Internet played in the aftermath of the September 11, 2001 tragedy.

Question 2

Which sociologist(s) first identified the effects of viewer fatigue and created the term narcotizing dysfunction?

Accepted Answer

A)  Paul Lazarsfeld and Robert Merton 
B)  Robert Park 
C)  Deena Weinstein 
D)  David Demers 
A)  Paul Lazarsfeld and Robert Merton 
B)  Robert Park 
C)  Deena Weinstein 
D)  David Demers

Question 3

Fans of the TV show Star Trek (known as Trekkies) meet in costume at a convention celebrating the anniversary of the show's conception. Which sociological perspective would be most likely to focus attention on this event?

Accepted Answer

A)  conflict perspective 
B)  global perspective 
C)  interactionist perspective 
D)  functionalist perspective 
A)  conflict perspective 
B)  global perspective 
C)  interactionist perspective 
D)  functionalist perspective

Question 4

What is the term used for the set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests?

Accepted Answer

A)  the surveillance function 
B)  gatekeeping 
C)  the narcotizing dysfunction 
D)  the dominant ideology 
A)  the surveillance function 
B)  gatekeeping 
C)  the narcotizing dysfunction 
D)  the dominant ideology

Question 5

Female and male athletes are treated equitably by the media.

Accepted Answer

A) True 
 B)False

Question 6

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Accepted Answer

A)  identity cells. 
B)  online nests. 
C)  interactive niches. 
D)  tribalism. 
A)  identity cells. 
B)  online nests. 
C)  interactive niches. 
D)  tribalism.

Question 7

Which of the following statements is NOT correct?

Accepted Answer

A)  Massive amounts of information tend to numb and desensitize an audience. 
B)  The numbing effect of the narcotizing dysfunction may prevent people from taking action in response to compelling issues. 
C)  The narcotizing dysfunction of the media was identified in the 1980s after the deluge of cable news programming. 
D)  Paul Lazarsfeld and Robert Merton created the term narcotizing dysfunction. 
A)  Massive amounts of information tend to numb and desensitize an audience. 
B)  The numbing effect of the narcotizing dysfunction may prevent people from taking action in response to compelling issues. 
C)  The narcotizing dysfunction of the media was identified in the 1980s after the deluge of cable news programming. 
D)  Paul Lazarsfeld and Robert Merton created the term narcotizing dysfunction.

Question 8

People, organizations, and public issues appearing regularly on the covers of prominent magazines is a method used to

Accepted Answer

A)  provide fortune. 
B)  promote objectivity in reporting. 
C)  confer status. 
D)  celebrate events. 
A)  provide fortune. 
B)  promote objectivity in reporting. 
C)  confer status. 
D)  celebrate events.

Question 9

Among the major sociological perspectives of functionalism, conflict theory, interactionism, and the feminist perspective, conflict theorists would be most likely to suggest that the mass media serve a useful function in society by bringing members together in a collective experience.

Accepted Answer

A) True 
 B)False

Question 10

The media audience is always a secondary group of observers who are spread over a wide geographic area and can most accurately be analyzed from the functionalist perspective.

Accepted Answer

A) True 
 B)False

Question 11

U.S. media policy has not been overhauled since the 1930s, and it needs to be.

Accepted Answer

A) True 
 B)False

Question 12

A producer who declines adding a gay character to a storyline because she feels it would "upset certain audience members" is performing a gatekeeping role.

Accepted Answer

A) True 
 B)False

Question 13

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

Accepted Answer

A)  2 
B)  13 
C)  24 
D)  41 
A)  2 
B)  13 
C)  24 
D)  41

Question 14

There is very little representation of the racial diversity of the U.S. on television, even though ________ percent of all youths in the U.S. are children of color.

Accepted Answer

A)  45 
B)  77 
C)  27 
D)  58 
A)  45 
B)  77 
C)  27 
D)  58

Question 15

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Accepted Answer

A)  Women are overrepresented in most television roles. 
B)  Men are often portrayed as compliant, working-class persons. 
C)  Women are portrayed as overweight and dull in most television roles. 
D)  Women are often portrayed as being in need of rescue by males. 
A)  Women are overrepresented in most television roles. 
B)  Men are often portrayed as compliant, working-class persons. 
C)  Women are portrayed as overweight and dull in most television roles. 
D)  Women are often portrayed as being in need of rescue by males.

Question 16

Which nation has the largest number of the top 100 worldwide brands?

Accepted Answer

A)  Great Britain 
B)  Japan 
C)  Germany 
D)  United States 
A)  Great Britain 
B)  Japan 
C)  Germany 
D)  United States

Question 17

Magazines would be considered

Accepted Answer

A)  transmitters. 
B)  mass media. 
C)  opinion leaders. 
D)  narcotizers. 
A)  transmitters. 
B)  mass media. 
C)  opinion leaders. 
D)  narcotizers.

Question 18

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

Accepted Answer

A)  watching a televised execution of a mass murderer 
B)  watching and listening to a televised cable newscast 
C)  watching and listening to a Celine Dion video 
D)  watching a televised funeral procession 
A)  watching a televised execution of a mass murderer 
B)  watching and listening to a televised cable newscast 
C)  watching and listening to a Celine Dion video 
D)  watching a televised funeral procession

Question 19

If someone failed to contribute money because massive amounts of media coverage made him or her less sensitive to the needs of victims of the 2010 earthquake in Haiti, this would be an example of

Accepted Answer

A)  the narcotizing effect. 
B)  socialization. 
C)  selfishness. 
D)  globalization. 
A)  the narcotizing effect. 
B)  socialization. 
C)  selfishness. 
D)  globalization.

Question 20

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

Accepted Answer

From a functionalist perspective, the me

Sociologist Robert Park studied

Which sociologist(s) first identified the effects of viewer fatigue and created the term narcotizing dysfunction?

Fans of the TV show Star Trek (known as Trekkies) meet in costume at a convention celebrating the anniversary of the show's conception. Which sociological perspective would be most likely to focus attention on this event?

What is the term used for the set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests?

Female and male athletes are treated equitably by the media.

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Which of the following statements is NOT correct?

People, organizations, and public issues appearing regularly on the covers of prominent magazines is a method used to

Among the major sociological perspectives of functionalism, conflict theory, interactionism, and the feminist perspective, conflict theorists would be most likely to suggest that the mass media serve a useful function in society by bringing members together in a collective experience.

The media audience is always a secondary group of observers who are spread over a wide geographic area and can most accurately be analyzed from the functionalist perspective.

U.S. media policy has not been overhauled since the 1930s, and it needs to be.

A producer who declines adding a gay character to a storyline because she feels it would "upset certain audience members" is performing a gatekeeping role.

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

There is very little representation of the racial diversity of the U.S. on television, even though ________ percent of all youths in the U.S. are children of color.

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Which nation has the largest number of the top 100 worldwide brands?

Magazines would be considered

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

If someone failed to contribute money because massive amounts of media coverage made him or her less sensitive to the needs of victims of the 2010 earthquake in Haiti, this would be an example of

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction, Groups, and Social Structure

Deviance, Crime, and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

The Family and Human Sexuality

Religion and Education

Government and the Economy

Health and the Environment

Social Change in the Global Community

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Exam 6: The Mass Media

Sociologist Robert Park studied

Which sociologist(s) first identified the effects of viewer fatigue and created the term narcotizing dysfunction?

Fans of the TV show Star Trek (known as Trekkies) meet in costume at a convention celebrating the anniversary of the show's conception. Which sociological perspective would be most likely to focus attention on this event?

What is the term used for the set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests?

Female and male athletes are treated equitably by the media.

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Which of the following statements is NOT correct?

People, organizations, and public issues appearing regularly on the covers of prominent magazines is a method used to

Among the major sociological perspectives of functionalism, conflict theory, interactionism, and the feminist perspective, conflict theorists would be most likely to suggest that the mass media serve a useful function in society by bringing members together in a collective experience.

The media audience is always a secondary group of observers who are spread over a wide geographic area and can most accurately be analyzed from the functionalist perspective.

U.S. media policy has not been overhauled since the 1930s, and it needs to be.

A producer who declines adding a gay character to a storyline because she feels it would "upset certain audience members" is performing a gatekeeping role.

How many primetime series out of nearly sixty-aired in recent years-did researchers find focused on minority performers?

There is very little representation of the racial diversity of the U.S. on television, even though ________ percent of all youths in the U.S. are children of color.

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Which nation has the largest number of the top 100 worldwide brands?

Magazines would be considered

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

If someone failed to contribute money because massive amounts of media coverage made him or her less sensitive to the needs of victims of the 2010 earthquake in Haiti, this would be an example of

Discuss the role of the media from the functionalist perspective and give examples to illustrate the impact of the media on social life.

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction, Groups, and Social Structure

Deviance, Crime, and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

The Family and Human Sexuality

Religion and Education

Government and the Economy

Health and the Environment

Social Change in the Global Community

Filters